The Secret Webinar (Secret Formula)

The Secret Webinar (Secret Formula) is an email system created by Bob Patrick and is a form of commercial email marketing. You might be asking what exactly this entails but it’s nothing more than the selling of goods and services to potential buyers through email. That’s it! So what’s so special about Bob’s expensive system? I’ll be explaining it all in my review of Secret formula (The Secret Webinar). I never know which way round it’s meant to go. 

Product Review of Secret Formula (The Secret Webinar) by Bob Patrick

Name: Secret Formula (The Secret Webinar)
Cost: Setup fee of $1,497
Other Costs: $297 per month
Owner/s: Bob Patrick
Rating: 2/10 ★★☆☆☆☆☆☆☆☆

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To start with, commercial emails are normally sent out to customers by companies either directly or through a 3rd party as part of their marketing campaign. If the latter approach is used then the 3rd party will get paid based on the number of sales achieved from the emails they send, on behalf of the company, or the number of click-throughs tracked using affiliate links.

This type of marketing strategy is not new and is very common- you probably get tonnes of emails every day/week trying to sell you all kinds of things.

I was a bit surprised when I saw this common method of marketing being sold as a unique online home working solution and at an astronomical price! Bob Patrick has packaged this system as “The Secret Webinar-Secret Formula” to add a bit more appeal. (I think I got it the right way round this time)

So Who is This Guy?

Bob Patrick used to be a door-to-door salesman selling soap in New Jersey and was fed up with his job. He decided to invest some money in the rental property business and borrowed a $400,000 mortgage from the bank but was soon broke from all the expensive repair and maintenance bills- so the story goes.

Bob then ran into an online businessman, during a trip to Las Vegas, and got talking about how this businessman was profiting from Google AdWords. So what did Bob do? He followed suit and paid over $30,000 on Google Adwords. He initially made some profits through the ads but eventually, Google cut his earning potential by changing how his ads were ranked.

Bob’s experience from this then led him to create his own system rather than trying to copy someone else’s business. This is how “The Secret Webinar” is introduced when you watch the video. Bob makes it a point to try to entice you with examples of the money he and his members are making. You will have to sit through about half an hour of this before Bob actually gets into the details about how exactly the Secret Formula works.

How does Secret Formula work?

This is what Bob had to say about the Secret Formula. It involves “tapping into a system that touches nearly everyone. The Secret Formula does not involve forex, binary options or stock trading. In fact, the system is highly profitable and anyone can do it. Also, with this system, the competition doesn’t matter”.

So, how exactly is this achieved? 

In a nutshell, the Secret Formula involves obtaining customer leads, emailing various promotions to those leads in the anticipation of profiting when the leads click on the promotion.

That’s the big secret.  

So how are these leads obtained in the first place? In 1 of the 3 ways below-

• Building your own list of leads. This option takes up a lot of time and can be pricey.
• You pay someone for the use of their email lists. This option won’t make you as much money because you will need to divide the profits with the list owners.
• You purchase your email lists. A one-time purchase which will never stop giving you profits.

Naturally, Bob opts for the 3rd technique and claims to have forged some strong ties with some powerful list vendors.  

The hurdle with this technique is that popular emailing services such as GoDaddy or Aweber won’t allow you to use big email lists when you sign up for their services. You will also have a restriction on the number of emails that you send per month. So if you have a large email list you could be forking out a considerable amount of cash to use the above services.    

Bob got around this problem by creating his own emailing system named Powermail Pro which allows the user to send hundreds of thousands of emails to (purchased) email leads and create different campaigns for various promotions. This all sounds good on paper but let’s get into a bit more detail.

Bob’s new system allowed him to connect with popular email servers i.e Google, MSN, Yahoo etc and was able to send as many promotional emails as he desired. Bob sent various promotions to his lists; the emails would contain links which when clicked would make Bob some money. As his lists grew, he continued to use this method of promotion until he was consistently earning from it.  

So what Bob is basically saying is that you can use this same Secret Formula to get your hands on some email leads and send these “awesome offers” using Cost-Per-Action or affiliate networks. You will profit from these emails if your leads decide to click on the offers within the emails. 

So what do these emails look like? Below are some sample emails of what you will be sending to your leads 

Bob has also advised that, soon, the email system will have an additional feature to help users make their own templates and sales copy. The feature is called Auto Product Pro.

Here are some of the benefits that you get as a Secret Formula member:

• 5000 Leads.
• Power Mail Pro Software.
• Auto Product Pro.
• Dedicated email delivery system.
• 24-hour System Monitoring & Management.
• 13 Hours of Video Training.
• Guaranteed acceptance into Affiliate networks
• List of proven offers
• 100 of his most effective email promotions

Secret Formula is NOT a Credible System

Bob assures us that it’s impossible to fail with the Secret Formula but here is a bit of food for thought if you are thinking of purchasing this system-

(a) Your leads aren’t expecting these offers

Although you are given access to thousands of leads, there is nowhere to indicate your leads have asked to receive these offers or that they would be interested in your promotions. We aren’t told where exactly the leads were obtained from. 

(b) You will be emailing tonnes of spam

Using this system means that you are emailing a lot of unwanted emails which will be marked as spam and inevitably result in your IP address being blacklisted. The success rate of getting a sale from these types of promotional emails is relatively low. 

(c) Empty benefits

Bob states that users will be given special benefits such as guaranteed acceptance into Affiliate networks. If you are familiar with affiliate marketing you will have little difficulty signing up with an affiliate. It’s very straightforward. 

(d) Questionable earnings

Whilst watching the webinar I noticed that Bob repeatedly brought up a report showing the money he was making but no actual details of the offers he was promoting. I was left wondering how exactly he made $768 by the end of the video?

(e) Who’s doing the hard work?

In Bob’s favour, I will say that it’s very common for companies to work side-by-side with email autoresponder developers to send commercial emails and Bob might be a developer who uses this technique to send emails on behalf of his clients.  If this is true then Secret Formula members might be paying for the system and doing Bob’s email marketing work for him. Yikes!

(f) Bob’s system is Expensive

You will need to have deep pockets if you’re thinking of buying The Secret Formula. You will have to pay an upfront cost of $1,497 and additional monthly payments of $297 per month. He justifies this by claiming that competing products would charge more than $10,000 for a similar product. For this, you will be provided with the email autoresponder, online training, email templates, access to a member forum and the all-important email leads. 

(g) Sorry! You can’t have your money back.

Once you purchase the product there’s no turning back. Bob offer no refunds because he guarantees that you’ll make money using the Secret Formula. Given that this system is costly, I would say that “Making money” and “Making a Profit” are two different things.

Conclusion 

Unlike some of the other deceptive products I’ve reviewed, the Secret Formula’s small redeeming factor is that the system isn’t exactly a scam but given the high costs that are involved with setting up and running the program, it would be very difficult to break-even let alone make a profit. If the system turns out to be an underachiever, you will spend many hours looking through your lists to find better leads.