Hi, I’m Jay
I’m building a £2,000-3,000/month online business from scratch. No fake screenshots. No overnight success stories. Just honest documentation of the real journey.
Why I Started This Site
The honest story behind the journey
Most affiliate marketers show you their Lamborghinis and promise you’ll be rich in 90 days. I’m showing you my spreadsheets and telling you it’ll take 12-18 months of consistent work.
Here’s the truth: I’m not a millionaire. I’m a regular person in the UK with a corporate job I want to escape, a long-distance relationship I want to make easier, and 11.5 hours a week to build something that matters.
This Website Is My Real-Time Experiment
You’re literally watching me build this business, one article at a time. When I hit £100/month, you’ll know. When I hit £1,000/month, you’ll know. And when I inevitably make mistakes, you’ll know about those too.
No filters. No fake success stories. Just the real journey.
My Mission
Document everything about building a sustainable online income—the wins, the failures, the lessons learned. Show you the real numbers, the real timeline, and the real work behind achieving financial independence.
Escaping the Corporate Trap
Why I’m building this escape plan
I work in corporate. You know the type—open-plan offices, endless meetings about meetings, politics that reward visibility over results.
I’ve watched colleagues get promoted based on who speaks loudest in meetings, not who delivers the best work. I’ve sat through performance reviews where “visibility” matters more than actual performance. It’s exhausting.
The Wake-Up Call (2022)
Life threw me a curveball in 2022—divorce, financial reset, complete rebuild. I spent 2023-2024 recovering and regrouping. By 2025, I realized I couldn’t keep trading time for money in a system that doesn’t align with my values.
I need location independence. My partner lives in another city, and I’m tired of planning our lives around corporate holiday allowances. I want to work from anywhere, on my own terms, building something that compounds over time.
Years in Corporate
Enough to know this isn’t the long-term answer
The Turning Point
When everything changed and I knew I needed a new path
Taking Action
The year I stopped planning and started building
What I’m Actually Building
A simple, sustainable online business model
This site isn’t about reviewing every shiny new tool or promoting questionable “business opportunities.” I’m done with that noise.
✅ My Simple 3-Tool Strategy
I recommend three core tools that I actually use to build this business: Systeme.io (website & email), Rytr (content creation), and ClickFunnels (advanced funnels). That’s it. No affiliate link spam. No promoting products I haven’t tested.
I publish content consistently (2-5 articles per week), build my email list one subscriber at a time, and optimize for organic traffic through SEO and Pinterest. It’s not sexy, but it’s sustainable.
My 18-Month Roadmap
Months 1-3
£0-100/month – Building the foundation. Publishing consistently, learning what works, establishing systems. This is the hardest phase because results are minimal, but it’s the most important.
Months 4-6
£100-500/month – Traffic starts coming in. Google notices me. First real commissions roll in. 30-50 articles published. Email list grows to 100-300 subscribers.
Months 7-12
£500-2,000/month – Compound effect kicks in. Old articles start ranking. Traffic snowballs. Multiple income streams. 70+ articles published. Email list: 500-1,000 subscribers.
Months 13-18
£2,000-5,000/month – Proven model. Time to optimize. Update top articles. Launch new products. Build advanced funnels. Location independence becomes real.
📍 Where I Am Right Now
I’m in the Foundation Phase. Building, learning, documenting everything. Following the exact plan I’m sharing with you. No shortcuts, no hacks—just consistent daily work toward a real goal.
My Current Progress
Tracking the journey in real-time
*Updated monthly. These are real numbers from my actual business.
What I Stand For
The principles guiding this journey
Radical Transparency
No fake income screenshots. No rented cars. Just real numbers, real struggles, and real progress. You’ll see everything—the good and the bad.
Realistic Timelines
This takes 12-18 months, not 90 days. Most people quit at month 5 when they’re making £100/month. I’m here to show you why pushing through matters.
No BS Recommendations
I only recommend tools I actually use. If I haven’t tested it, I won’t promote it. Your trust matters infinitely more than a quick commission.
Sustainable Systems
No hustle culture. No “rise and grind.” I work 11.5 hours a week while keeping my day job. This is about building smart, not burning out.
Real Community
No upsells to £5,000 masterminds. No “exclusive” coaching programs. Just genuine help through free content and honest recommendations.
Long-Term Thinking
Building assets that compound over time. Every article, every subscriber, every relationship adds up. Slow and steady wins this race.
I’m not trying to sell you the dream. I’m trying to show you the reality. The dream is possible, but it takes longer than they tell you, requires more consistency than you expect, and looks a lot less glamorous than the Instagram ads suggest.
My Goals (The Real Ones)
What I’m actually working toward
Short-Term Goals (12 Months)
- Build this site to £2,000-3,000/month in affiliate revenue
- Publish 70-100 high-quality, helpful articles
- Grow my email list to 500-1,000 engaged subscribers
- Prove the model works with documented results
- Establish consistent systems that don’t require 60-hour weeks
Medium-Term Goals (18-24 Months)
- Replace my corporate income (£3,500-4,500/month)
- Quit the day job and work 100% remotely
- Move closer to my partner without geographic restrictions
- Build complete location independence
- Scale revenue to £5,000-7,000/month
Long-Term Vision (3+ Years)
- Scale to £5,000-10,000/month consistently
- Help others escape corporate by sharing what worked
- Build multiple income streams for stability
- Hire help so I can focus on content and strategy
- Live anywhere, work from everywhere
But here’s the thing: I’m not in a rush. I’d rather build something sustainable over 18 months than burn out trying to hit £10K/month in 90 days. Slow and steady actually wins this race.
Why You Should Trust Me
Actually, you probably shouldn’t—at least not blindly
Let’s Be Honest
I’m not a guru. I’m not a millionaire. I haven’t “cracked the code” or discovered some secret system. I’m literally figuring this out in real-time, just a few steps ahead of you.
What I do have:
- A commitment to radical transparency — My numbers will be public as I grow
- Years of watching what doesn’t work — MLMs, scams, get-rich-quick schemes
- A sustainable plan backed by realistic timelines — No overnight success promises
- Nothing to hide — You’ll see my mistakes and failures too
- A genuine desire to help — Building businesses without becoming someone you’re not
My Promise
Don’t trust me because I’m an expert. Trust me because I’m honest.
When something works, I’ll share it. When something fails, I’ll admit it. When I don’t know the answer, I’ll say so instead of making something up.
I’m not promising you’ll get rich. I’m promising you’ll get the truth.
What’s Next?
Following along on the journey
Right now, I’m in the trenches. Publishing articles every week. Testing what works. Building my email list one person at a time. Learning SEO. Experimenting with Pinterest. Optimizing affiliate conversions.
I’ll document everything here—the wins, the failures, the lessons learned. You’ll see the real numbers, the real timeline, and the real work behind building sustainable online income.
✅ If You’re Ready to Build Something Real…
If you’re tired of fake guru promises, ready to put in consistent work over 12-18 months, and want to see the honest journey of building online income—you’re in the right place.
I’m not promising overnight success. I’m showing you the real path to sustainable online income.
Follow the Journey
Join my email list for weekly updates on what’s working, what’s not, and the real numbers behind this journey. No spam. No upsells. Just honest documentation.
Ready to Start Your Journey?
I’ve documented everything you need in my free Start Here guide. No opt-in required. Just honest, actionable steps to build your first £2,000/month online.
Read the Start Here Guide →Or check out my recommended tools below:
Glad to be one of several visitors on this awesome web site : D.
Thanks Joseph. Drop by again soon. I’m always posting useful information to help you and others create a full-time business from home 🙂
Im very interested in gtnietg a Forex automatic system to trade for me.I have heard great things about forex robots,but i have no experience with them.Would you recommend any of them? Thanks
Hi Victor, The problem with forex robots is that you are limiting the control of your investment i.e. your deposit by letting automated software trade for you. I’ve not yet come across a reliable automatic forex system. thanks Jay