Systeme.io Pricing Explained: Full Truth Revealed

When you’re trying to build an online business on a budget, understanding pricing structures becomes crucial. You need to know exactly what you’re getting for your money and whether a platform will grow with your business or force expensive upgrades down the road. This Systeme.io Pricing guide will walk you through every plan, every feature and every limitation so you can make an informed decision without surprises later.

What makes Systeme.io particularly interesting in the crowded market of funnel builders is how aggressively affordable it is. While ClickFunnels starts at $147/month and Kajabi begins at $149/month, Systeme.io offers a genuinely free plan and paid tiers starting at just $27/month. But the real question isn’t just about low prices. It’s about value. Are you getting solid functionality or are you getting what you pay for in the worst way possible?

I’ve researched every aspect of Systeme.io’s pricing structure, analyzed what each plan includes and identified exactly who benefits most from each tier. This isn’t a sales pitch for the most expensive plan. It’s an honest breakdown to help you choose the right level for your current situation and business goals.

Quick disclosure: This article contains affiliate links to Systeme.io. If you decide to try the platform through my links, I may earn a commission at no extra cost to you. But my goal is to give you accurate information regardless of which plan you choose or whether you choose Systeme.io at all.

Understanding Systeme.io’s Pricing Philosophy

Before diving into specific plans, it’s worth understanding why Systeme.io prices the way it does. The founder, Aurélien Amacker, created this platform after becoming frustrated with how expensive online business tools had become. His philosophy was simple: make powerful tools accessible to everyone, not just people with big budgets.

This pricing philosophy shows up in several ways:

No Transaction Fees: Unlike platforms like Kajabi that charge transaction fees on lower tiers, Systeme.io never takes a cut of your sales. You keep 100% of your revenue on every single plan including the free one.

No Arbitrary Feature Gatekeeping: Essential features like sales funnels, email marketing and course hosting are available on all plans including free. The differences between tiers are mainly about capacity limits rather than feature access.

Transparent Limits: Each plan clearly states its limits. There are no hidden restrictions that only appear when you try to use a feature.

No Forced Annual Commitments: While annual billing offers discounts, you can pay monthly without penalty. You’re never locked into long contracts.

This approach makes Systeme.io fundamentally different from competitors who gate features behind expensive tiers or charge based on usage in ways that become unpredictable.

Complete Breakdown of All Systeme.io Plans

Let’s examine each plan in detail so you understand exactly what you’re getting.

Free Plan: $0/Month Forever

Yes, this is a genuine free plan that never expires. This isn’t a 14-day trial disguised as “free.” You can use this plan indefinitely without ever pulling out a credit card.

What’s Included:

Capacity Limits:

• 2,000 email contacts
• Unlimited email sending per month
• 3 sales funnels
• 1 blog
• 1 website
• 1 membership site with unlimited courses
• Unlimited file storage
• Sell unlimited products

Features:

• Sales funnel builder with drag and drop editor
• Email marketing with automation
• Course and membership hosting
• Blog functionality
• Affiliate program management
• Webinar functionality (evergreen only)
• Shopping cart and order forms
• Payment processing via Stripe and PayPal
• 0% transaction fees

What’s Limited:

• Only 2,000 contacts (but unlimited emails to those contacts)
• Only 3 complete funnels
• Only 1 membership site
• No live webinar capability
• Standard email support only
• No A/B testing

Who Should Use the Free Plan:

This plan is perfect for complete beginners who want to test online business without financial risk. You can legitimately build and run a small business on this tier. It’s also ideal for validating your business idea before investing money.

The 2,000 contact limit sounds restrictive but consider this: if you convert just 2% of those contacts into customers paying $50, that’s $2,000 in revenue before you need to upgrade. Many businesses never reach 2,000 engaged subscribers.

Real Talk: The free plan is more generous than most competitors’ paid plans. Kartra starts at $99/month with similar features. ClickFunnels charges $147/month. Getting this functionality for $0 is remarkable.

See exactly what you can build with Systeme.io’s free plan here

Startup Plan: $27/Month or $276/Year

This is the plan most solopreneurs and small business owners choose. It removes the most restrictive limitations of the free plan while remaining incredibly affordable.

What’s Included:

Capacity Limits:

• 5,000 email contacts
• Unlimited email sending
• 10 sales funnels
• 5 blogs
• 5 websites
• 5 membership sites with unlimited courses each
• Unlimited file storage
• Unlimited products

Features:

• Everything from the free plan
• Email support with faster response times
• Priority customer support
• Evergreen webinars
• Remove Systeme.io branding
• A/B testing (limited)
• Custom domain connection (multiple domains)
• Automation rules

What’s Limited:

• Still capped at 5,000 contacts
• No live webinar hosting
• Only 10 funnels total
• Limited to 5 membership sites

Who Should Use the Startup Plan:

This tier works beautifully for freelancers, coaches, course creators or anyone building a real business who has outgrown the free plan or wants professional presentation without branding.

If you’re making any revenue from your online business, the $27/month investment is minimal. One sale per month of a $50 product covers this cost with profit left over.

The 5,000 contact limit gives you serious room to grow. If you’re converting at industry standard rates (1% to 3%), those 5,000 contacts could generate $2,500 to $7,500 monthly depending on your average customer value.

Value Analysis: Compare this to ConvertKit at $29/month for email marketing alone with no funnels, no course hosting and no webinars. Systeme.io gives you everything for less money.

Webinar Plan: $47/Month or $564/Year

This middle tier adds live webinar capability and significantly increases your contact limits. It’s designed for course creators, coaches and consultants who use webinars as their primary sales mechanism.

What’s Included:

Capacity Limits:

• 10,000 email contacts
• Unlimited email sending
• 50 sales funnels
• 20 blogs
• 20 websites
• 20 membership sites
• Unlimited file storage
• Unlimited products

Features:

• Everything from the Startup plan
• Live webinar hosting (up to 100 attendees)
• Evergreen webinars
• Priority email support
• Advanced A/B testing
• More automation capabilities
• Webinar replay functionality
• Registration and reminder emails

What’s Limited:

• Webinar attendance capped at 100 live participants
• Contact limit of 10,000
• Not unlimited funnels (50 max)

Who Should Use the Webinar Plan:

This plan makes sense if webinars are central to your sales strategy. Live product demonstrations, training sessions or pitch webinars justify this tier.

The 10,000 contact limit supports substantial business growth. With proper segmentation and conversion, this capacity could support a six-figure annual revenue business.

The 50 funnel limit is generous. Most businesses use 5 to 10 active funnels at any time. Having capacity for 50 means you can test extensively without worry.

Strategic Consideration: If you don’t regularly host live webinars, the Startup plan probably suffices. But if webinars are how you sell high ticket offers, the $47/month investment pays for itself with one sale.

Discover which Systeme.io plan matches your business goals

Unlimited Plan: $97/Month or $1,164/Year

This is the top tier plan designed for established businesses, agencies or power users who need maximum capacity and features.

What’s Included:

Capacity Limits:

• Unlimited email contacts
• Unlimited email sending
• Unlimited sales funnels
• Unlimited blogs
• Unlimited websites
• Unlimited membership sites
• Unlimited file storage
• Unlimited products
• Unlimited everything essentially

Features:

• Everything from the Webinar plan
• Live webinars with up to 300 attendees
• Priority support with fastest response times
• Advanced automation rules
• A/B testing across all funnels
• Team member access (multiple users)
• API access for custom integrations
• White label capabilities
• Highest priority for new features

What’s Not Included:

• There are no additional tiers. This is the maximum.

Who Should Use the Unlimited Plan:

This tier serves several specific audiences:

Established Businesses: If you’re already generating $5,000+ per month, unlimited contacts and funnels remove all growth constraints. You’ll never worry about hitting limits during launches.

Agencies: If you’re building funnels for multiple clients, unlimited websites and funnels means you can serve as many clients as you want from one account.

List Builders: If your strategy centers on building massive email lists (20,000+ contacts), this plan becomes essential. Other tiers would restrict your growth.

High Volume Webinar Hosts: If you regularly host webinars with 100+ attendees, you need the 300 attendee capacity.

Cost Comparison: Even at $97/month, this plan costs less than ClickFunnels’ basic plan ($147/month) while offering unlimited everything. It’s also comparable to Kajabi’s basic plan ($149/month) but with better email marketing included.

Side by Side Plan Comparison

Let’s visualize the differences in a clear comparison format:

The Real Cost: Monthly vs Annual Billing

Systeme.io offers discounts for annual commitments. Let’s break down the actual costs:

Monthly Billing

• Free: $0
• Startup: $27/month = $324/year
• Webinar: $47/month = $564/year
• Unlimited: $97/month = $1,164/year

Annual Billing (Approximately 15-20% Discount)

• Free: $0 (obviously)
• Startup: $276/year (saves $48 annually)
• Webinar: $564/year (already annual price shown)
• Unlimited: $1,164/year (already annual price shown)

Should You Pay Annually?

Annual billing saves money if you’re confident you’ll use Systeme.io long term. However, monthly billing offers flexibility if you’re still testing or might change platforms.

My recommendation: start monthly for your first 3 to 6 months. Once you’re committed and seeing results, switch to annual billing to capture the discount.

See how Systeme.io’s pricing compares to competitors

Hidden Costs and Additional Fees

One of Systeme.io’s strengths is transparency. There are no hidden costs or surprise fees. However, you should budget for these related expenses:

Not Included in Any Plan:

Domain Registration: $10 to $20/year You need to purchase your custom domain separately through registrars like Namecheap or GoDaddy. Systeme.io lets you connect it but doesn’t sell domains.

Payment Processing Fees: 2.9% + $0.30 per transaction (approximately) These are Stripe and PayPal fees, not Systeme.io fees. Every payment processor charges similar rates.

Professional Email: $6 to $12/month (optional) While you can use free Gmail, a professional email address using your domain (you@yourdomain.com) looks more credible. Services like Google Workspace or Zoho Mail provide this.

Stock Photos or Graphics: Variable If you want professional images beyond free stock photo sites, you might invest in Canva Pro ($12.99/month) or stock photo subscriptions.

That’s It. Unlike some platforms, Systeme.io doesn’t charge for:

• Additional users (on Unlimited plan)
• SSL certificates (included free)
• Bandwidth or storage overages
• Premium templates
• Email sending beyond limits
• Transaction fees on any tier

Choosing the Right Plan: A Decision Framework

Here’s a practical framework to help you choose:

Choose FREE if:

• You’re completely new to online business
• You have zero revenue currently
• You want to validate your idea risk-free
• You have fewer than 2,000 potential contacts
• You only need 1 or 2 active funnels
• You can’t afford even $27/month yet

Upgrade when: You hit 1,500 contacts (leave room for growth) or need more than 3 funnels.

Choose STARTUP if:

• You’re ready to build a real business
• You want professional presentation without branding
• You’re willing to invest $27/month
• You need 4 to 10 different funnels
• You might grow beyond 2,000 contacts soon
• You want priority support

Upgrade when: You approach 4,000 contacts or need live webinar capability.

Choose WEBINAR if:

• Webinars are central to your sales process
• You regularly host live training sessions
• You’re growing toward 5,000+ contacts
• You need multiple membership sites (more than 5)
• You run regular online events
• You need advanced A/B testing

Upgrade when: You consistently exceed 100 webinar attendees or approach 8,000 contacts.

Choose UNLIMITED if:

• You’re an established business with revenue
• You have or anticipate 10,000+ contacts
• You’re an agency serving multiple clients
• You need maximum capacity for launches
• You want zero limitations or constraints
• You’re building multiple businesses under one account
• Budget isn’t your primary concern

Real World Scenarios and Recommendations

Let’s look at specific business situations to clarify which plan makes sense:

Scenario 1: New Blogger Starting Affiliate Marketing

Recommended Plan: Free plan

Reasoning: You’re just starting, you have no traffic yet and you need to prove you can build an audience before spending money. The free plan lets you create opt-in funnels, build your email list and promote affiliate products. Upgrade to Startup when you hit 1,500 subscribers or start generating $100+ monthly.

Scenario 2: Freelance Coach Selling $500 Coaching Packages

Recommended Plan: Startup plan ($27/month)

Reasoning: You’re running a professional business and need professional presentation. The Startup plan removes branding, gives you 10 funnels for different offerings and supports up to 5,000 contacts. One coaching sale per month covers the entire annual cost.

Scenario 3: Course Creator Selling $297 Online Course

Recommended Plan: Webinar plan ($47/month) if you use webinars for sales, otherwise Startup plan ($27/month)

Reasoning: If you sell via webinars, the live webinar capability is essential. The higher contact limit (10,000) and multiple membership sites let you run the course plus build your list aggressively. If you don’t use webinars and sell through traditional sales pages, the Startup plan provides everything you need.

Scenario 4: Agency Building Funnels for 8 to 10 Clients

Recommended Plan: Unlimited plan ($97/month)

Reasoning: You need unlimited funnels and websites to serve multiple clients. The investment is a business expense you bill back to clients. Having no limitations means you can take on as many projects as you want without platform constraints.

Scenario 5: E-commerce Store Selling Physical Products

Recommended Plan: Startup plan ($27/month) unless you have huge inventory

Reasoning: Systeme.io handles digital and physical products well. The Startup plan gives you unlimited products, payment processing and funnel capacity for most e-commerce needs. If you have thousands of products and huge customer lists, consider Unlimited for the contact capacity.

Start building your online business with the perfect plan for your situation

How Systeme.io Pricing Compares to Competitors

Let’s put this Systeme.io pricing breakdown in context by comparing it to major competitors:

Systeme.io vs ClickFunnels

ClickFunnels Basic: $147/month Systeme.io Unlimited: $97/month (unlimited everything)

ClickFunnels charges 50% more for its entry plan than Systeme.io charges for unlimited. Even ClickFunnels’ basic plan limits you to 20 funnels while Systeme.io’s Startup plan ($27/month) gives you 10 funnels plus email marketing which ClickFunnels doesn’t include.

Winner: Systeme.io on pure value.

Systeme.io vs Kajabi

Kajabi Basic: $149/month for 10,000 contacts Systeme.io Webinar: $47/month for 10,000 contacts

Kajabi is more polished and offers better course features, but you pay triple the price. Both platforms include email marketing, funnels and course hosting.

Winner: Systeme.io for value, Kajabi for premium polish.

Systeme.io vs Kartra

Kartra Starter: $99/month for 2,500 contacts Systeme.io Startup: $27/month for 5,000 contacts

Kartra offers strong features but costs nearly 4x as much for half the contact capacity. Kartra has better email deliverability reputation and more sophisticated automation.

Winner: Systeme.io for price, Kartra for advanced email marketing.

Systeme.io vs ConvertKit (Email Only)

ConvertKit: $29/month for 1,000 subscribers (email only) Systeme.io Startup: $27/month for 5,000 contacts (email plus funnels, courses, webinars)

ConvertKit only does email. Systeme.io gives you an entire business platform for less money.

Winner: Systeme.io decisively.

Understanding the Value Equation

When evaluating Systeme.io pricing explained in the context of building a business, consider the value equation:

Traditional Tool Stack:

• Funnel builder (ClickFunnels): $147/month
• Email marketing (ConvertKit): $29/month
• Course platform (Teachable): $29/month
• Webinar software (WebinarJam): $39/month
• Total: $244/month

Systeme.io Webinar Plan: $47/month for everything above

Savings: $197/month or $2,364/year

Even if Systeme.io was slightly less sophisticated than each specialized tool (which is debatable), the cost savings are dramatic. That saved money could fund:

• $2,400 in annual advertising
• Hiring a freelance writer for content
• Professional design work
• Product development
• Building your emergency fund

The question isn’t just “Is Systeme.io good enough?” It’s “What else could I accomplish with the $2,400 I save annually?”

Common Pricing Questions Answered

Can I downgrade if I’m on a paid plan?

Yes, you can downgrade anytime. If you downgrade mid-billing cycle, you keep access to your current plan until the period ends, then switch to the lower tier.

What happens if I exceed my contact limit?

Systeme.io doesn’t automatically charge you or shut down your account. You’ll receive notifications as you approach your limit. You can either upgrade to a higher tier or pause adding new contacts until you’re ready to upgrade.

Can I get a refund if I’m not satisfied?

Systeme.io offers a 14-day money-back guarantee on paid plans. Given the free plan exists, you can test most features risk-free before paying.

Do contacts who unsubscribe count toward my limit?

No, only active contacts count. If someone unsubscribes, they no longer count against your contact limit.

Can I have multiple businesses under one account?

Yes, particularly on higher plans with multiple websites and funnels. You can run several distinct businesses from a single Systeme.io account.

Does the annual discount apply if I upgrade mid-year?

If you’re on monthly billing and switch to annual, you’ll pay the annual rate from that point forward and receive the discount going forward.

Can I add team members on lower plans?

Team member access is primarily on the Unlimited plan. Lower tiers are designed for individual users, though you could technically share login credentials (not officially recommended).

What payment methods does Systeme.io accept for subscriptions?

Systeme.io accepts credit cards for billing. For customer payments on your funnels, you can use Stripe, PayPal or Razorpay.

Tips for Maximizing Value at Every Price Point

Regardless of which plan you choose, here’s how to get maximum value:

On the Free Plan:

• Focus on list quality over quantity
• Use all 3 funnels strategically (main offer, lead magnet, affiliate promotion)
• Build one comprehensive membership site with multiple courses
• Leverage affiliate management to let others promote you
• Upgrade before hitting 1,800 contacts to avoid interruption

On the Startup Plan:

• Create separate funnels for different customer journeys
• Use A/B testing to optimize your best-performing funnels
• Build multiple blogs for different topics or audiences
• Remove branding immediately for professional appearance
• Set up sophisticated email automation sequences

On the Webinar Plan:

• Host regular live webinars to maximize this feature
• Record webinars and convert to evergreen for ongoing sales
• Build separate membership sites for different products
• Use advanced segmentation with your larger contact capacity
• Test multiple funnel variations simultaneously

On the Unlimited Plan:

• Build separate properties for different business lines
• Serve multiple clients if you’re an agency
• Experiment freely with unlimited funnels
• Grow your list aggressively without constraint concerns
• Add team members to delegate and scale

Get started with Systeme.io’s incredible value today

When to Upgrade Your Plan

Knowing when to move to a higher tier prevents disruption to your business:

From Free to Startup

Trigger point: When you reach 1,500 active contacts or need more than 3 funnels

Why this timing: Leaving buffer room before hitting the hard limit prevents emergency upgrades during important campaigns.

From Startup to Webinar

Trigger point: When you reach 4,000 contacts or decide to incorporate live webinars into your strategy

Why this timing: The jump from Startup to Webinar is $20/month. If one additional sale from webinars generates $50+ profit, the upgrade pays for itself.

From Webinar to Unlimited

Trigger point: When you approach 8,000 contacts, exceed 100 webinar attendees regularly or need unlimited funnels for multiple projects

Why this timing: The Unlimited plan’s $97/month cost is justified when you’re operating at a scale where contact limits would otherwise restrict growth.

The Systeme.io Pricing Strategy for Long-Term Growth

Here’s a smart pricing strategy as your business evolves:

Months 1 to 3: Start on Free plan

• Validate your idea
• Build your first funnel
• Start growing your email list
• Make your first sales

Months 4 to 12: Upgrade to Startup plan ($27/month)

• Professional presentation matters now
• You need more funnel capacity
• You’re approaching 2,000 contacts
• $27/month is justified by revenue

Months 13 to 24: Consider Webinar plan if applicable ($47/month)

• Webinars become your sales strategy
• You’re approaching 5,000 contacts
• You need more membership sites
• Revenue easily covers $47/month

Months 25+: Evaluate Unlimited plan ($97/month)

• You’re at or exceeding 10,000 contacts
• You’re launching multiple products
• Budget is less constraining
• You need zero limitations

This progression ensures you’re never overpaying for capacity you don’t need while positioning you to upgrade smoothly as you grow.

Final Verdict: What’s the Best Value?

After analyzing every aspect of the Systeme.io pricing structure, here’s my honest assessment:

For absolute beginners: The free plan is unbeatable. You literally have no excuse not to start.

For most solopreneurs and small businesses: The Startup plan at $27/month offers phenomenal value. It’s the sweet spot between cost and capacity.

For webinar-based businesses: The Webinar plan at $47/month is justified if webinars drive sales. Otherwise, stick with Startup.

For established businesses and agencies: The Unlimited plan at $97/month removes all constraints and still costs less than competitors’ basic plans.

The worst decision: Paying for more capacity than you need right now. Start with free or Startup, then upgrade based on actual growth rather than anticipated growth.

Conclusion: Making Your Pricing Decision

This comprehensive Systeme.io Pricing Explained guide aimed to give you complete clarity on every plan, every feature and every limitation. The beauty of Systeme.io’s pricing structure is its simplicity and accessibility.

You’re never forced into expensive plans before you’re ready. You’re never charged transaction fees that eat into your profits. You’re never surprised by hidden costs or arbitrary restrictions.

The pricing grows with your business in logical increments. The free plan proves your concept. The Startup plan builds your business. The Webinar plan scales your revenue. The Unlimited plan removes all constraints.

Choose based on where you are today, not where you hope to be in two years. You can always upgrade when growth justifies it. But you’ll never regret starting affordably and investing saved money into growing your actual business.

Stop overthinking which plan to choose and start building. The perfect plan is whichever one you’ll actually u