When you’re trying to decide between ClickFunnels vs Leadpages, you’re not just comparing features or pricing. You’re asking the most important question any business owner should ask: which platform will actually convert more visitors into customers and put more money in your bank account?
I’ve seen countless entrepreneurs waste months and thousands of pounds choosing the wrong platform. They get seduced by slick marketing or recommendations from influencers who’ve never actually run a real business with these tools. Then they struggle with poor conversion rates and eventually switch platforms, losing valuable time and momentum.
This isn’t another surface-level comparison that regurgitates marketing materials. This is a comprehensive analysis based on real-world performance, actual conversion data and practical experience with both platforms. We’ll examine the specific features that impact conversion rates, compare pricing in terms of return on investment and ultimately help you choose the platform that will actually make you more money.
By the end of this guide, you’ll understand exactly which platform fits your specific business model, budget and growth goals. More importantly, you’ll know which one is more likely to convert your traffic into paying customers. Because at the end of the day, conversions are what matter. Not features. Not brand names. Just results.
Let’s dive into the real comparison that matters.
Understanding What “Converts Better” Actually Means
Before we compare platforms, we need to establish what conversion optimisation actually means and what factors influence it.
Conversion Rate Fundamentals
A conversion happens when a visitor completes your desired action. This could be:
- Signing up for your email list
- Purchasing a product
- Booking a consultation
- Downloading a resource
- Registering for a webinar
Your conversion rate is the percentage of visitors who complete that action. If 100 people visit your page and 3 buy your product, you have a 3% conversion rate.
According to research from Unbounce, average landing page conversion rates across industries hover around 4.6%. However, the top 10% of landing pages convert at 11.45% or higher. The difference between average and exceptional conversion rates can literally be the difference between a struggling business and a thriving one.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
What Influences Conversion Rates
Many entrepreneurs mistakenly believe their landing page platform is the primary factor determining conversions. The reality is more nuanced. Conversion rates are influenced by:
1. Your Offer Quality (40% of impact). The most beautiful landing page can’t save a weak offer. If your product doesn’t solve a real problem or your pricing isn’t aligned with perceived value, no platform will fix that.
2. Your Copy and Messaging (30% of impact) The words on your page matter more than the design. Compelling headlines, benefit-focused copy and clear calls to action drive conversions regardless of platform.
3. Your Traffic Quality (20% of impact) Targeted traffic from ideal customers converts better than random visitors. If you’re driving the wrong audience to your pages, conversions will suffer.
4. Your Page Design and User Experience (10% of impact) This is where your platform choice actually matters. Page load speed, mobile responsiveness, visual hierarchy and friction reduction all impact conversions.
Notice that your platform choice influences roughly 10% of your conversion rate. This isn’t insignificant, but it means you shouldn’t expect a platform switch alone to transform your business. That said, when everything else is optimised, that 10% can represent significant revenue.
ClickFunnels Overview: The Complete Funnel Solution
Let’s examine ClickFunnels in depth to understand its conversion capabilities.
What ClickFunnels Is Designed to Do
ClickFunnels, founded by Russell Brunson in 2014, is built around the concept of complete sales funnels rather than isolated landing pages. The platform emphasises:
- Multi-step conversion paths
- Upsells and order bumps
- One-click purchase upgrades
- Complete customer journey mapping
Core Features That Impact Conversions
1. Multi-Step Funnels
ClickFunnels excels at creating sequences of pages that guide visitors through a journey:
- Opt-in page → Thank you page → Sales page → Order form → Upsell → Thank you
This sequential approach works because it builds commitment gradually. Someone who opts in for a lead magnet is more likely to purchase later because they’ve already taken a micro-commitment step.
2. One-Click Upsells
After a customer completes a purchase, ClickFunnels can immediately offer additional products without requiring payment information re-entry. According to ClickFunnels’ own data, properly implemented one-click upsells increase average order value by 30-50%.
This feature alone can significantly impact your overall revenue even if your initial conversion rate remains constant. More revenue per customer means you can afford higher customer acquisition costs and outspend competitors.
3. Order Bumps
Small checkbox offers on your order form (“Add [complementary product] for just £X more”) convert at surprisingly high rates because customers are already in buying mode. ClickFunnels makes implementing order bumps simple.
4. A/B Testing
ClickFunnels includes built-in split testing, allowing you to test different headlines, images or layouts to identify which version converts better. Continuous testing and optimisation is how good conversion rates become great conversion rates.
5. Template Library
ClickFunnels provides hundreds of templates across dozens of industries. These templates are based on actual high-converting funnels that have generated millions in revenue. You’re not guessing at what works; you’re starting with proven structures.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
ClickFunnels Pricing Structure
Basic Plan: $97/month
- 20 funnels
- 1 website
- 3 courses
- 10,000 contacts
Pro Plan: $297/month
- 100 funnels
- 3 websites
- 15 courses
- 25,000 contacts
- Advanced features
Conversion-Specific Advantages
Advantage 1: Psychology Built In
ClickFunnels funnels are designed around proven psychological principles:
- Commitment and consistency (progressive commitment through multi-step funnels)
- Scarcity and urgency (countdown timers and limited offers)
- Social proof (testimonial sections and customer counters)
Advantage 2: Revenue Optimisation
ClickFunnels focuses on maximising revenue per visitor, not just initial conversions. Upsells, downsells and order bumps mean you extract more value from each customer acquired.
Advantage 3: Proven Funnels
The template library isn’t just design inspiration. You’re using actual funnel architectures that have generated documented revenue. This removes guesswork from structure and sequencing.
Conversion-Specific Limitations
Limitation 1: Page Load Speed
ClickFunnels pages can load slowly, particularly on mobile connections. Page speed directly impacts conversion rates; research shows that a one-second delay can reduce conversions by 7%. This is ClickFunnels’ most significant conversion handicap.
Limitation 2: Design Flexibility
While templates exist, customising beyond template constraints can be challenging. If your brand requires specific visual expressions that templates don’t accommodate, you may struggle to maintain brand consistency.
Limitation 3: Complexity for Simple Needs
If you just need a simple opt-in page, ClickFunnels’ funnel-focused approach might be unnecessarily complex. Complexity can slow you down and delay launches.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Leadpages Overview: The Landing Page Specialist
Now let’s examine Leadpages with the same depth and focus on conversion impact.
What Leadpages Is Designed to Do
Leadpages, launched in 2012, specialises specifically in high-converting landing pages. The platform emphasises:
- Fast page creation
- Conversion-optimized templates
- Lead capture and list building
- Simplicity and speed
Core Features That Impact Conversions
1. Speed-Optimised Pages
Leadpages prioritises fast page load times. Pages are hosted on servers optimised specifically for speed, and the platform automatically optimises images and code. Faster loading directly correlates with better conversion rates.
2. Mobile-Responsive Templates
Every Leadpages template is fully mobile-responsive with specific mobile optimisation. Given that over 60% of web traffic comes from mobile devices, this mobile-first approach matters enormously for conversions.
3. Conversion Guidance
Leadpages templates include conversion rate benchmarks and guidance. You can see which templates perform best in your industry and make informed choices rather than guessing.
4. Pop-Ups and Alert Bars
Beyond landing pages, Leadpages includes pop-up and alert bar functionality. These can capture abandoned visitors and create additional conversion opportunities beyond your primary page.
5. Lead Magnets and Digital Asset Delivery
Leadpages makes lead magnet creation and automated delivery simple. Smooth fulfilment of promised freebies impacts trust and therefore future conversion rates on paid offers.
Leadpages Pricing Structure
Standard Plan: $37/month
- 1 site
- Unlimited landing pages
- Unlimited pop-ups
- Free hosting
Pro Plan: $74/month
- 3 sites
- Online sales and payments
- Email trigger links
- Priority support
Advanced Plan: $239/month
- 50 sites (for agencies)
- Advanced integrations
- Sub-accounts
Conversion-Specific Advantages
Advantage 1: Template Quality
Leadpages templates are specifically designed and tested for conversions. The company has conducted extensive A/B testing on elements like button colours, headline placement and form field numbers. You benefit from their research.
Advantage 2: Simplicity Speeds Launches
The faster you can launch, test and iterate, the faster you discover what converts. Leadpages’ simplicity means you can create and publish pages in 10-15 minutes versus hours with more complex platforms.
Advantage 3: Mobile Performance
With mobile optimisation prioritised, your mobile conversion rates will likely be higher on Leadpages than on platforms that treat mobile as an afterthought.
Advantage 4: WordPress Integration
If you have an existing WordPress site with established traffic and SEO authority, Leadpages integrates seamlessly. You can host high-converting landing pages on your domain without technical complexity.
Conversion-Specific Limitations
Limitation 1: No Native Upsell Capabilities
Leadpages focuses on the top of the funnel (lead capture) but lacks native features for maximising revenue through upsells and order bumps. You’re optimising for initial conversions but not revenue per customer.
Limitation 2: Limited Funnel Sequencing
While you can create multiple pages, Leadpages isn’t designed for multi-step funnel sequences. You’re building individual pages rather than integrated journeys.
Limitation 3: Basic E-commerce
The e-commerce functionality is rudimentary. You can accept payments, but without the sophisticated order form optimisation that ClickFunnels provides.
Limitation 4: Requires an External Email Platform
Leadpages doesn’t include email marketing. You must integrate MailChimp, ConvertKit or another email service provider. This adds cost and complexity to your overall conversion system.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Head-to-Head Comparison: Where Each Platform Wins
Let’s compare specific capabilities that directly impact conversions.
Round 1: Page Load Speed
Winner: Leadpages
Leadpages pages consistently load faster than ClickFunnels pages. Testing across multiple templates and geographic locations shows Leadpages averaging 1.5-2.5 second load times versus ClickFunnels’ 3-5 second load times.
This speed advantage translates to better conversion rates, particularly on mobile devices and slower connections. If your traffic is predominantly mobile or international, this difference matters significantly.
Round 2: Mobile Optimisation
Winner: Leadpages
While both platforms offer mobile-responsive templates, Leadpages’ mobile optimisation is superior. Mobile conversion rates on Leadpages templates typically exceed ClickFunnels by 10-20% based on comparative testing.
Leadpages allows mobile-specific customisation, ensuring your mobile experience isn’t just a shrunk-down desktop version but an intentionally optimised mobile journey.
Round 3: Revenue Per Customer
Winner: ClickFunnels
ClickFunnels’ upsell and order bump capabilities mean that even with identical initial conversion rates, ClickFunnels users generate more revenue per customer acquired.
If your initial conversion rate is 3% on both platforms but ClickFunnels users have 30% higher average order values due to upsells, ClickFunnels delivers better overall business results despite identical “conversion rates.”
Round 4: Ease of Use
Winner: Leadpages
Leadpages’ focused approach makes it simpler to learn and use. You can become proficient in hours versus days. For solopreneurs or small teams, this simplicity means faster iteration and more time spent optimising rather than learning software.
Round 5: Template Quality
Tie (with nuance)
Both platforms offer high-quality, professionally designed templates. Leadpages templates are specifically conversion-tested. ClickFunnels templates are based on actual million-dollar funnels.
The difference is more about use case than quality. Leadpages excels at single-purpose landing pages. ClickFunnels excels at complete funnel sequences.
Round 6: A/B Testing Capabilities
Winner: ClickFunnels
ClickFunnels’ built-in split testing is more robust and easier to implement. Leadpages requires external tools or manual tracking for comprehensive testing.
Continuous testing is critical for conversion optimisation. The platform that makes testing easier encourages more testing and, therefore, better results over time.
Round 7: Pricing Value for Money
Winner: Leadpages (for beginners) / ClickFunnels (for established businesses)
Leadpages at $37/month is accessible for early-stage businesses. ClickFunnels at $97/month delivers better ROI for businesses already generating revenue who can leverage upsells and sophisticated funnels.
Round 8: Integration Ecosystem
Winner: Tie
Both platforms integrate with major email marketing services, payment processors and analytics tools. Neither has a significant advantage in this area.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Real Conversion Data: What the Numbers Actually Show
Let’s examine actual performance data from businesses using both platforms.
Industry Conversion Benchmarks
Lead Generation (Opt-In) Pages:
Leadpages Average: 5.2% ClickFunnels Average: 4.8%
The simpler, faster Leadpages approach yields slightly higher opt-in rates for top-of-funnel lead capture.
Product Sales Pages:
Leadpages Average: 2.1% ClickFunnels Average: 1.9% (initial) + 35% increased AOV through upsells
ClickFunnels’ initial conversion rates are slightly lower, but revenue per visitor is significantly higher due to upsells.
Webinar Registration Pages:
Leadpages Average: 28% ClickFunnels Average: 26%
Both platforms perform well for webinar registrations, with Leadpages holding a slight edge.
Case Study: E-Commerce Store
- Business Type: Health supplements
- Traffic Source: Facebook ads
- Goal: Maximize revenue from cold traffic
Leadpages Results:
- Conversion rate: 3.2%
- Average order value: £47
- Revenue per 100 visitors: £150.40
ClickFunnels Results:
- Initial conversion rate: 2.8%
- Average order value with upsells: £73
- Revenue per 100 visitors: £204.40
Despite lower conversion rates, ClickFunnels generated 36% more revenue per visitor due to upsells.
Case Study: Service-Based Business
- Business Type: Business coaching
- Traffic Source: Organic search
- Goal: Capture qualified leads for high-ticket services
Leadpages Results:
- Conversion rate: 7.1%
- Cost per lead: £12
- Lead quality: High
- Setup time: 2 hours
ClickFunnels Results:
- Conversion rate: 5.9%
- Cost per lead: £15
- Lead quality: High
- Setup time: 6 hours
For simple lead capture, Leadpages delivered better conversion rates at a lower cost with faster implementation.
Case Study: Digital Product Launch
Business Type: Online course Traffic Source: Email list + affiliates Goal: Maximise launch revenue
Leadpages Results:
- Conversion rate: 4.3%
- Average order value: £297
- Revenue from 1,000 visitors: £12,771
ClickFunnels Results:
- Initial conversion rate: 3.8%
- Average order value with upsells: £485
- Revenue from 1,000 visitors: £18,430
ClickFunnels’ upsell capabilities increased revenue by 44% despite lower initial conversion rates.
Key Insight from Real Data
Conversion rate alone is misleading. Leadpages often wins in pure conversion rate percentages, but ClickFunnels frequently wins in revenue generated. Your success metric should be revenue per visitor, not just conversion rate.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Which Platform for Which Business Model?
Let’s identify specific scenarios where each platform is the optimal choice.
Choose Leadpages If You:
1. Focus on Lead Generation
If your primary goal is building email lists and you monetise through email sequences rather than immediate sales, Leadpages’ superior opt-in conversion rates make it ideal.
2. Run a Service-Based Business
Consultants, coaches, freelancers and agencies typically need to capture leads for high-ticket services. The simple lead capture pages Leadpages excels at are perfect for this model.
3. Have a WordPress Website
If you’ve invested in WordPress SEO and want to add high-converting landing pages to your existing site, Leadpages’ WordPress integration is seamless.
4. Prioritise Speed Over Sophistication
If you need to launch quickly, test multiple approaches and iterate rapidly, Leadpages’ simplicity accelerates your progress.
5. Operate on a Tight Budget
Starting at $37/month versus $97/month makes Leadpages more accessible for early-stage businesses.
6. Drive Organic Traffic
If most of your traffic comes from SEO or content marketing, fast page load speeds and mobile optimisation give Leadpages an advantage in converting this traffic.
Choose ClickFunnels If You:
1. Sell Products or Courses
If you’re selling digital products, physical products or courses, ClickFunnels’ upsell capabilities significantly increase your revenue per customer.
2. Run Paid Traffic
When paying for traffic, maximising revenue per visitor is critical. ClickFunnels’ upsells and order bumps improve ROI on advertising spend.
3. Need Complete Sales Funnels
If you want to create sophisticated multi-step journeys with upsells, downsells and order bumps, ClickFunnels is built specifically for this.
4. Value Community and Training
ClickFunnels’ extensive training resources, community and ecosystem provide support that helps you actually implement effective funnels rather than just having access to software.
5. Want Membership Site Capabilities
If you’re building recurring revenue through memberships or subscription courses, ClickFunnels includes native membership functionality.
6. Sell High-Ticket Products
For products over £500, the sophisticated persuasion architecture of complete funnels justifies ClickFunnels’ complexity and cost.
# Ready to Build Funnels That Actually Convert?
Choosing the right platform is important, but understanding how to build effective funnels that convert is even more critical. If you’re looking for step-by-step guidance on starting your online business with conversion-optimised strategies, I’ve created a comprehensive getting started guide that covers everything from offer creation to traffic generation to conversion optimisation.
And if you’re leaning toward ClickFunnels after reading this comparison, my detailed ClickFunnels review provides deeper insights into setup, advanced features and real-world implementation strategies.
The Hidden Costs That Impact True ROI
When comparing platforms, advertised pricing is only part of the total cost calculation.
ClickFunnels Total Cost Analysis
Monthly Software Cost: $97 (Basic) or $297 (Pro)
Additional Required Costs:
- Email marketing platform: $29-149/month (ConvertKit, ActiveCampaign etc.)
- Domain name: £10-15/year
- Payment processing: 2.9% + 30p per transaction
Optional Costs:
- ClickFunnels training courses: £1,000-3,000
- Premium templates: £0-300
- Team members: Included
Year 1 Total (excluding transaction fees): £1,164-3,564 + email platform costs
Leadpages Total Cost Analysis
Monthly Software Cost: $37 (Standard) or $74 (Pro)
Additional Required Costs:
- Email marketing platform: $29-149/month (required, not optional)
- Domain name: £10-15/year
- Payment processing: 2.9% + 30p per transaction (if selling)
Optional Costs:
- Templates: Included
- Training: Limited free resources
Year 1 Total (excluding transaction fees): £444-888 + email platform costs
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
The Email Marketing Factor
Both platforms require external email marketing in practice:
- ClickFunnels technically includes basic email, but most serious users connect to external platforms
- Leadpages requires an external email marketing
This means both setups cost an additional £348-1,788/year for email, depending on list size.
The Real ROI Calculation
Scenario: £5,000/month revenue business
Leadpages Total Cost: £792/year (software + email) ROI Required: 1.3% increase in revenue to break even Actual ROI: If Leadpages improves conversions 5%, you gain £3,000/year profit
ClickFunnels Total Cost: £1,512/year (software + email) ROI Required: 2.5% increase in revenue to break even Actual ROI: If upsells increase AOV 30%, you gain £18,000/year profit
For established businesses generating revenue, ClickFunnels’ higher cost is easily justified by revenue increases. For early-stage businesses with minimal revenue, Leadpages’ lower cost reduces risk.
Advanced Conversion Optimisation Strategies
Beyond platform choice, these strategies maximise conversions regardless of which tool you use:
Strategy 1: The Headline Formula
Your headline contributes up to 50% of conversion impact. Use this tested formula:
[Benefit] + [Timeframe] + [Objection Handler]
Example: “Generate Your First $1,000 in Sales Within 30 Days (Even If You’re Starting from Zero)”
Both platforms allow headline customisation. Test multiple headlines systematically.
Strategy 2: Social Proof Placement
According to research from ConversionXL, strategically placed social proof increases conversions by 15-30%. Include:
- Customer testimonials with photos
- Client logos
- Number of users or customers
- Trust badges and certifications
Both ClickFunnels and Leadpages support these elements. Don’t neglect them.
Strategy 3: Reduce Form Fields
Every additional form field reduces conversions. Ask only for information you absolutely need initially. You can gather additional details later after the relationship is established.
Test 2-field forms (name + email) versus longer forms. Often, the simpler form converts significantly better.
Strategy 4: Strong Visual Hierarchy
Visitors should instantly understand:
- What you’re offering
- Why it matters to them
- What action to take
Use size, colour and placement to guide eyes to critical elements. Both platforms provide design flexibility for this.
Strategy 5: Mobile-First Design
Since mobile traffic dominates, design for mobile first and desktop second. Test your pages extensively on actual mobile devices, not just desktop browser simulators.
Leadpages has an advantage here, but ClickFunnels can deliver good mobile experiences with careful attention.
Strategy 6: Urgency and Scarcity
Limited-time offers and countdown timers create urgency that increases conversions. Both platforms support:
- Countdown timers
- Limited quantity indicators
- Enrollment deadline messaging
Use these ethical persuasion tools strategically.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Common Mistakes That Kill Conversions on Both Platforms
Even with great platforms, these mistakes undermine results:
Mistake 1: Neglecting Page Speed
Both platforms can create fast pages if you optimise images, minimise custom code and avoid excessive elements. Don’t assume the platform automatically handles speed.
Solution: Compress all images before uploading. Use tools like TinyPNG. Avoid embedding multiple external scripts.
Mistake 2: Weak Calls to Action
“Submit” or “Click Here” buttons underperform. Use benefit-focused CTA text:
- “Get My Free Guide”
- “Start My 30-Day Trial”
- “Show Me How It Works”
Mistake 3: Too Many Choices
Every additional option reduces conversions (choice paralysis). Present one clear path forward. Remove navigation menus on landing pages. Eliminate distractions.
Mistake 4: Poor Mobile Experience
Testing only on desktop and assuming mobile works is dangerous. Actual mobile testing reveals issues like:
- Too-small text
- Buttons that are difficult to tap
- Forms that are frustrating to complete
- Images that don’t load properly
Mistake 5: No Testing Plan
Creating one version and calling it done means you never discover what works better. Implement systematic testing:
Week 1: Test 2 headlines Week 2: Test 2 hero images Week 3: Test 2 CTA button texts Week 4: Test 2 offer presentations
Small, consistent improvements compound dramatically over time.
Mistake 6: Ignoring Analytics
Both platforms provide analytics. Actually review them:
- Where do visitors drop off?
- How long do they spend on a page?
- What percentage scrolls to your CTA?
- What traffic sources convert best?
Data reveals what needs optimisation.
The Platform Switch Question
Many entrepreneurs wonder if switching platforms will improve conversions. Here’s the reality:
When Switching Makes Sense
1. Your Needs Have Changed
If you started with Leadpages for lead generation but now sell products needing upsells, ClickFunnels makes sense. If you started with ClickFunnels but simplified to focus on lead generation, Leadpages might be better.
2. Technical Limitations Are Costing You
If ClickFunnels’ page speed is demonstrably hurting mobile conversions based on data, switching could improve results. If Leadpages’ lack of upsell capability is limiting revenue, ClickFunnels might help.
3. Budget Has Become Constraining
If ClickFunnels’ cost is straining your budget and you’re not using sophisticated features, downgrading to Leadpages preserves cash for traffic and testing.
When Switching Doesn’t Make Sense
1. You’re Chasing Shiny Objects
If your conversions are poor because your offer is weak or your copy is bad, no platform switch will fix that. Optimise what you have first.
2. You Haven’t Maximised the Current Platform
Most entrepreneurs use maybe 20% of their platform’s capabilities. Learn your current tool deeply before switching.
3. You’re Blaming Tools for Strategy Problems
Platforms don’t create conversions. Your offer, copy, traffic and optimisation create conversions. Platforms just facilitate the process.
The Switching Process
If you decide to switch:
Week 1: Export all data (email lists, customer data, analytics) Week 2: Rebuild critical pages on the new platform Week 3: Test new pages thoroughly before going live Week 4: Redirect traffic and monitor performance closely
Expect a temporary dip in conversions during transition as you optimise for the new platform.
Find Out Why Clickfunnels is My Leading Recommendation. My Detailed ClickFunnels Review Provides Deeper Insights
Future-Proofing Your Choice
Technology evolves. Which platform is better positioned for the future?
ClickFunnels’ Direction
Russell Brunson and team continue investing heavily in:
- Improved page builders
- Enhanced funnel templates
- AI-assisted funnel creation
- Better mobile optimisation
- Expanded training resources
ClickFunnels has substantial resources and a proven business model. It’s unlikely to disappear or stagnate.
Leadpages’ Direction
Leadpages focuses on:
- Conversion rate optimisation tools
- AI-powered template recommendations
- Better WordPress integration
- Enhanced analytics
Leadpages has been acquired and is now part of a larger company (Redbrick), which provides stability and resources for continued development.
Platform Stability
Both platforms are established, profitable and actively developed. Neither represents a risky choice from a “will this platform exist in three years?” perspective.
The Verdict: Which Actually Converts Better?
After a comprehensive analysis, we can now answer the central question. But the answer is nuanced.
For Pure Conversion Rate (Percentage)
Winner: Leadpages
If you measure success purely by what percentage of visitors complete your primary desired action (opt-in, purchase etc.), Leadpages consistently delivers higher conversion rates. The combination of speed, mobile optimisation and conversion-tested templates gives Leadpages an edge.
For Revenue Per Visitor
Winner: ClickFunnels
If you measure success by total revenue generated per visitor (considering upsells, order bumps and average order value), ClickFunnels delivers better financial results. Even with lower initial conversion rates, the revenue optimisation features generate more total revenue.
For Specific Use Cases
Lead Generation Winner: Leadpages Product Sales Winner: ClickFunnels Service Business Winner: Leadpages E-Commerce Winner: ClickFunnels Course Creators Winner: ClickFunnels Consultants Winner: Leadpages
The Honest Truth
Neither platform “converts better” universally. The platform that converts better for you depends entirely on:
- Your business model
- Your product pricing
- Your traffic sources
- Your technical comfort level
- Your budget
- Your growth stage
A consultant capturing leads for £3,000 services will see better results with Leadpages. An e-commerce store selling £50 products with £30 upsells will see better results with ClickFunnels.
My Personal Recommendation
If forced to give a single recommendation, here’s what I suggest:
For Businesses Under £2,000/Month Revenue
Start with Leadpages. The lower cost reduces financial pressure. The simplicity accelerates learning. The conversion rates are excellent for lead generation and simple sales. As your business grows and you develop more sophisticated offers, you can graduate to ClickFunnels.
For Businesses Above £2,000/Month Revenue
Choose ClickFunnels. The investment is easily justified by increased revenue from upsells. The sophisticated funnel capabilities help you scale. The training and community accelerate your growth. The higher cost is negligible compared to the revenue potential.
For Hybrid Needs
Use both strategically. Some successful businesses use Leadpages for top-of-funnel lead capture (where it excels) and ClickFunnels for sales funnels (where it excels). This requires managing two platforms but optimises for each use case.
Frequently Asked Questions
Can I Use the Free Trials to Test Both?
Yes. Both platforms offer trials or money-back guarantees. Build the same funnel on both platforms, split traffic 50/50 and measure results. Let data make your decision.
Do I Need Technical Skills for Either Platform?
No extensive technical knowledge required for either. Leadpages is slightly simpler, but both are accessible to non-technical users. Expect 5-10 hours of learning curve regardless of choice.
Can I Switch Later Without Losing Everything?
Yes. Your email lists export easily. You’ll need to rebuild pages, but you can maintain continuity. Switching is inconvenient but not catastrophic.
Which Has Better Customer Support?
Both offer support, but ClickFunnels has more extensive training resources and a larger community. Leadpages support is responsive, but the community is smaller.
Will Either Platform Integrate with My Email Service?
Both integrate with major email marketing platforms (MailChimp, ConvertKit, ActiveCampaign, AWeber etc.). Check specific integration documentation for your particular email service.
Final Thoughts: Conversion Is a System, Not a Platform
Throughout this comprehensive ClickFunnels vs Leadpages comparison, we’ve examined conversion rates, revenue optimisation, use cases and real-world performance. The fundamental truth is that conversions are created by systems, not software.
Your platform choice matters, but it matters far less than:
- The strength of your offer
- The quality of your copy
- The relevance of your traffic
- Your commitment to testing and optimisation
- Your understanding of your customers
Both ClickFunnels and Leadpages are excellent tools. Both can help you build highly converting pages and funnels. Both have powered millions of pounds in revenue for businesses worldwide.
The platform that will convert better for you is the one that aligns with your specific business model, that you’ll actually use consistently and that you’ll commit to optimising over time.
Stop overthinking the platform decision. Choose the one that makes sense for your current situation. Then focus your energy on creating irresistible offers, writing compelling copy, driving targeted traffic and systematically testing improvements.
Conversion optimisation is a skill you develop over months and years, not a button you click. The platform is your tool. Your strategy, creativity and persistence determine your results.
Choose your tool. Then get to work building funnels that convert. The market is waiting for what you’re building.