How Much Money Can You Make With Squidoo? What Happened and What to Do Instead
How much money can you make with Squidoo? It is a question that still gets searched regularly, which tells you something interesting about how persistent online advice can be. Articles recommending Squidoo as a legitimate income platform still circulate across the web. Some of them are years out of date, and nobody has taken them down. The problem is that Squidoo does not exist anymore. It shut down in August 2014. Every lens, every article and every account on the platform was either migrated to HubPages or deleted entirely.
If you landed here because someone recommended Squidoo as a way to make money online, you have been given old information. This article explains what Squidoo was, how it paid its members while it existed, why it failed and what the genuine alternatives look like today for anyone who wants to earn money from writing and publishing content online.
What Was Squidoo?
The Original Concept
Squidoo launched in 2005. Seth Godin, the well-known marketing author, co-founded it. The idea was simple. Anyone could create a single-topic page called a “lens” on any subject they knew well. A lens might cover how to train a dog, the best science fiction novels of the decade or a guide to a specific city. The platform hosted these pages, provided the publishing tools and shared a portion of its advertising revenue with the people who created the content.
At its peak, Squidoo attracted millions of pages and a large community of writers. Many of them earned modest but real income from the platform. It was one of the earliest examples of a content-sharing model where ordinary people could earn money from writing without needing their own website or any technical knowledge.
For a practical & honest guide covering the tools, affiliate programmes & content strategies that work best for writers building their first independent content business, visit the Get Started Here page
How Squidoo Paid Its Writers
Squidoo shared revenue with lens creators in two main ways. The first was through the SquidRoo payment pool, which distributed a portion of the platform’s total advertising income each month. Your share of that pool depended on how well your lens ranked within Squidoo’s own internal scoring system. Higher-ranked lenses earned more. Lower-ranked ones earned little or nothing.
The second route was affiliate income. Lens creators could embed Amazon product modules, eBay listings and other affiliate links directly into their pages. When a visitor clicked through and made a purchase, the lens creator earned a commission. This made Squidoo one of the more flexible content platforms of its era because it combined passive ad revenue with active affiliate earnings.
What Writers Actually Earned
Income on Squidoo varied enormously. Writers with well-ranked lenses on popular commercial topics could earn $50 to $200 per month from a single strong lens. A handful of power users with large portfolios of high-ranking lenses reported earning $500 to $1,000 per month or more. Most casual writers earned far less. Many earned under $10 per month from the revenue pool, with occasional affiliate commissions adding a small amount on top.
The platform also donated a portion of its revenue to charity, which was part of its founding philosophy. Writers could choose to direct some of their earnings to a nominated charity rather than taking the full amount themselves. For many writers, this social dimension was part of the appeal.
Why Squidoo Shut Down
The Quality Problem
By 2012 and 2013, Squidoo had accumulated a serious quality problem. The platform had grown very rapidly, and the open publishing model meant that anyone could create any kind of content with very little oversight. The result was a large volume of thin, low-quality and spam-heavy lenses that dragged the overall reputation of the platform down.
Google’s algorithm updates in 2011 and 2012, particularly the Panda update, specifically targeted content farms and platforms hosting large amounts of thin or duplicated content. Squidoo suffered significant traffic losses as a direct result. Less traffic meant less advertising revenue. Less advertising revenue meant smaller payments to writers. Smaller payments meant less incentive for quality writers to invest time in the platform.
The Decline in Traffic and Revenue
The Panda update hit Squidoo hard. Organic search traffic dropped sharply. The platform struggled to recover. The community of dedicated writers began to shrink as earnings fell. New writers found it harder to build income on a platform that was losing its search visibility. The feedback loop between lower traffic, lower revenue and lower writer motivation made recovery extremely difficult.
The HubPages Acquisition
In August 2014, Squidoo announced it was merging with HubPages. The combined decision was effectively a shutdown and acquisition. Squidoo’s content was migrated to HubPages, where former Squidoo writers could claim their transferred pages and continue publishing. Many did. Others found that their migrated content performed poorly on the new platform and eventually gave up.
HubPages itself had faced similar challenges. It had also been hit by Google’s quality-focused algorithm updates and was working to improve its overall content quality standards. The merger made strategic sense for both platforms, even if it was a blow to the Squidoo community.
What Happened to the Writers?
The Transition to HubPages
Writers who had built significant Squidoo income faced a difficult transition. Migrated content did not always retain its search rankings on HubPages. The internal scoring and payment systems were different. Writers who had learned to optimise for Squidoo had to learn a new set of rules.
Some writers made the transition successfully and rebuilt their earnings on HubPages over time. Others found that the income they had depended on simply did not transfer and moved on to other platforms or built their own independent websites instead.
The Lesson Squidoo Taught the Content Community
The collapse of Squidoo reinforced a lesson that the online writing community has had to learn repeatedly: building your income on a platform you do not own is a genuine financial risk. When Squidoo closed, writers who had invested hundreds of hours building their content on the platform lost access to everything they had created unless they acted quickly to migrate or repurpose it.
Writers who had used Squidoo as a supplement to their own websites were in a much stronger position. They lost the Squidoo income but retained everything on their own domains. The experience pushed many content creators towards owning their platforms rather than renting space on someone else’s.
For a practical & honest guide covering the tools, affiliate programmes & content strategies that work best for writers building their first independent content business, visit the Get Started Here page
What Replaced Squidoo?
HubPages
HubPages is the most direct successor to Squidoo, and it is still operating today. The platform allows writers to publish articles called hubs on a wide range of topics and earn income through a combination of Google AdSense revenue sharing and the HubPages Ad Programme.
Writers on HubPages can realistically earn between $2 and $10 per thousand page views, depending on their niche, the quality of their content and the performance of their individual hubs. Well-established writers with large portfolios of high-quality hubs in commercially strong niches report earning $200 to $1,000 per month. Most writers earn considerably less, particularly in the early stages.
HubPages has its own quality control system. Articles that do not meet the platform’s standards are moved to a lower-visibility category or unfeatured entirely. This is a direct response to the thin content problem that contributed to Squidoo’s decline. The quality bar is genuinely higher than it was on Squidoo in its later years.
Medium
Medium is a different kind of platform from Squidoo or HubPages. It focuses on essays, opinions and longer-form writing rather than how-to guides and product-focused content. Writers can earn through the Medium Partner Programme, which pays based on how much time paying Medium subscribers spend reading your articles.
Earnings on Medium vary widely. Writers who attract large followings and produce content that resonates strongly with the platform’s reader base can earn $500 to $2,000 or more per month. Most writers earn between $5 and $50 per month. The platform rewards engagement rather than search traffic, which means the skills needed to succeed on Medium are different from those that worked on Squidoo.
Vocal Media
Vocal Media is another content platform that pays writers per read. The rate is low, typically around $3.80 per thousand reads on the free tier and $6.00 per thousand reads for Vocal Plus subscribers. Building meaningful income on Vocal requires a very large readership. Most writers use it as a supplementary platform rather than a primary income source.
Why Building Your Own Platform Is Smarter
The Platform Dependency Risk
The Squidoo story is a clear illustration of what happens when you build your income entirely on someone else’s platform. The platform can change its payment structure, get hit by algorithm updates, decline in traffic or simply shut down. Any of these outcomes can eliminate your income overnight through no fault of your own.
Building your own blog or website removes this risk. Your content lives on your domain. No platform decision can delete it. No algorithm targeting a specific site can wipe out your traffic entirely. You own the asset.
What Owning Your Platform Looks Like
A self-hosted WordPress blog gives you full control over your content and how you monetise it. You can write on any topic. You can join any affiliate programme. You can display advertising, sell digital products, offer services or build an email list. None of these options is gated behind a platform’s approval process or subject to a platform’s revenue-sharing formula.
The trade-off is that a self-hosted blog requires more setup than publishing on Squidoo or HubPages did. You need to choose a domain name and a hosting provider. You need to install WordPress and choose a theme. You need to learn the basics of SEO to attract search traffic. None of this is technically complicated, but it does require a greater initial investment of time.
The Income Potential Comparison
Compare the income ceiling of HubPages, Squidoo’s closest successor, with the income ceiling of a well-run affiliate blog. A HubPages writer earning $500 per month is doing well by the platform’s standards. An affiliate blogger in a commercially strong niche with 12 to 18 months of consistent publishing can realistically target $1,000 to $5,000 per month. At the three-year mark, bloggers in strong niches regularly report monthly income of $5,000 to $20,000.
The difference is not primarily about writing skills. It is about ownership, audience control and the range of monetisation options available to someone who owns their platform versus someone publishing on someone else’s.
For a practical & honest guide covering the tools, affiliate programmes & content strategies that work best for writers building their first independent content business, visit the Get Started Here page
How to Build a Content Income That Does Not Depend on Any Single Platform
Start With a Niche You Can Own
The writers who earn the most from content are specialists. A blog that covers digital marketing tools for small business owners attracts a more valuable audience than one that covers digital marketing in general. A blog focused specifically on personal finance for freelancers serves a more defined group than one covering personal finance broadly.
Choosing a tight niche makes it easier to rank in search results because you are competing against fewer authoritative sites. It also makes it easier to choose affiliate programmes whose products genuinely match what your readers are looking for.
Build Content That Earns Consistently
The content that generates reliable income is content that answers specific questions people are actively searching for. Before writing any article, research whether people are actually looking for that topic using a keyword research tool. Target keywords with enough monthly searches to be worth your time and low enough competition for a newer site to rank within six to twelve months.
One well-researched article targeting the right keyword can generate consistent traffic and affiliate income for years without any further effort. That compounding quality is what makes content-based businesses so financially attractive compared to time-for-money models. The work you do in year one continues paying you in year three.
Use Affiliate Marketing as Your Primary Monetisation Model
Affiliate marketing is the most accessible form of monetisation for a new content business. You do not need to create your own product. You do not need to handle customer service or logistics. You simply recommend products and services that genuinely help your readers and earn a commission when they follow your recommendation.
The most attractive affiliate programmes for content creators are in the SaaS space, where companies offer recurring commissions of 30% to 60% on monthly subscription fees. A single customer referred to a $97 per month software product at a 40% commission earns you $38.80 every month for as long as they remain a subscriber. Refer 50 such customers, and the monthly passive income from that base reaches nearly $2,000 before any new referrals are added.
The Shopify beginner’s guide to affiliate marketing covers the mechanics of this model in practical detail and is one of the most useful free resources available for writers who want to build affiliate income through content.
Be Patient With the Timeline
The most common reason content businesses fail is not poor writing or poor SEO. It is quitting too early. A new blog typically generates very little traffic in its first three months. Month six usually brings the first meaningful signs of growth. Month twelve brings compounding results as older articles begin to rank and accumulate backlinks.
Writers who stick with a consistent publishing schedule for twelve to eighteen months almost always begin to see real returns. Writers who stop after month three almost always conclude that the model does not work, when in reality, they simply did not give it enough time.
The HubSpot guide to starting a blog that generates income provides a grounded, step-by-step overview of the content publishing process and is worth reading before you publish your first article.
Build an Email List From Day One
Every visitor who reads your content and leaves without subscribing may never return. Building an email list converts casual readers into a direct communication channel that you own and control completely. An email list of engaged subscribers is not subject to algorithm changes or platform decisions. It is yours.
Offer a free resource relevant to your niche in exchange for a subscription. A checklist, a short guide or a template all work well as lead magnets. Even a small email list of 500 to 1,000 engaged subscribers gives you a meaningful audience for new content, new product recommendations and future digital product launches.
Platforms Worth Using Today
HubPages – for Writers Who Prefer a Ready-Made Audience
HubPages is a legitimate option for writers who want to start publishing immediately without the setup involved in building a self-hosted site. The platform provides the infrastructure, an existing reader base and a built-in payment system. The income potential is lower than with an independent blog, but the barrier to entry is also lower.
Use HubPages as a starting point if you are completely new to online writing and want to build confidence and a basic portfolio before investing in your own site. Do not treat it as your long-term primary income platform. The same risk that undid Squidoo applies to any third-party platform, including HubPages.
Medium – for Writers With a Strong Voice
Medium works best for writers with a distinctive voice and a strong perspective on topics that educated, curious readers care about. It rewards depth, originality and genuine insight rather than keyword-optimised how-to content. If your writing style is more essay than tutorial, Medium is a better natural fit than HubPages.
Your Own WordPress Blog – for Writers Who Want Long-Term Income
A self-hosted WordPress blog is the best long-term choice for any writer who wants to build an income that grows over time, cannot be taken away by a platform decision and is not subject to anyone else’s revenue-sharing formula. The setup takes a few hours. The content creation is ongoing. The returns compound in a way that no third-party platform can match.
For a practical & honest guide covering the tools, affiliate programmes & content strategies that work best for writers building their first independent content business, visit the Get Started Here page
There are no inflated promises and nothing to buy. Just clear, grounded guidance built around what genuinely works for real people building online income alongside their everyday lives.
The WordPress.com guide to starting a blog and earning from it gives a useful overview of why owning your own platform remains the strongest long-term content income strategy available in 2026.
The Final Word
How much money can you make with Squidoo? Nothing at all, because the platform closed over a decade ago. Understanding why it closed, what replaced it and what the stronger alternatives look like today is far more useful than any answer about Squidoo’s old payment rates.
The writers who built the most resilient online incomes were never the ones who found the best third-party platform to publish on. They were the ones who used platforms as stepping stones while building something they owned. A self-hosted blog with strong SEO, a growing affiliate income and an email list has no equivalent in the third-party platform world. It compounds over time, belongs entirely to you and cannot be taken away by a single business decision made by someone else.
How much money can you make with Squidoo is a question with a historical answer. The better question to ask in 2026 is which content income strategy gives you the most control, the most upside, and the most resilience against the kind of platform failures that ended Squidoo’s community so abruptly. The answer to that question is the same as it always has been: own your platform and own your audience.
Disclosure: This article contains affiliate links. If you purchase a product or service through one of the links in this article, we may receive a commission at no additional cost to you. We only recommend tools and resources we have researched and believe offer genuine value.