The Webinar Setup That Changes Everything
Learning how to set up Systeme.io webinars properly can transform your online business from struggling to find customers into having a predictable, scalable sales system that works around the clock. Webinars remain one of the highest-converting sales mechanisms available to online businesses, with conversion rates often reaching 20-40% when executed correctly compared to 1-3% for traditional sales pages. Yet most entrepreneurs either avoid webinars entirely because they seem technically complicated or they use expensive standalone webinar platforms that cost £40-150 monthly on top of their existing marketing tools.
Systeme.io eliminates both problems. The platform includes complete webinar functionality on plans starting at just £47 monthly, and the setup process is dramatically simpler than that of dedicated webinar platforms, whilst still providing everything you need to host live presentations, automate evergreen webinars, and create complete webinar funnels from registration through sale. You don’t need separate tools for registration pages, email reminders, checkout processes, or replay delivery. Everything lives in one integrated system that actually works together rather than requiring complex integrations that break at the worst possible moments.
I’ve set up dozens of webinar funnels in Systeme.io, hosted both live and automated presentations and analysed exactly what works versus what wastes time during setup. This comprehensive guide will walk you through the complete process from creating your first webinar to launching it live to automating it for ongoing passive sales. You’ll learn which settings actually matter, which you can ignore initially and how to avoid the common mistakes that sabotage webinar performance before you ever present to a single attendee.
By the end of this walkthrough, you’ll have a complete, functioning webinar funnel ready to start generating registrations and sales.
Why Use Systeme.io for Webinars Instead of Dedicated Platforms
Before diving into the setup process, let’s establish why Systeme.io deserves consideration over standalone webinar tools.
The Cost Advantage
Dedicated Webinar Platforms:
- WebinarJam: £499-999/year
- Demio: £348-948/year
- EverWebinar: £499/year
- GoToWebinar: £1,068-2,388/year
Systeme.io with Webinars:
- Webinar Plan: £564/year (includes everything else too)
- Unlimited Plan: £1,164/year (unlimited everything)
Savings: £284-1,824 annually compared to standalone tools
The Integration Advantage
With standalone webinar platforms, you need separate tools for:
- Registration page hosting (£10-50/month)
- Email marketing for reminders (£20-100/month)
- Sales page and checkout (£30-200/month)
- Thank you page and replay hosting (included in above or additional cost)
Total additional monthly cost: £60-350/month (£720-4,200/year)
Systeme.io includes everything: registration pages, email automation, checkout, replay hosting, and product delivery, all on one platform at one price, with zero integration headaches.
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The Simplicity Advantage
Standalone platforms require you to:
- Set up a webinar in a webinar platform
- Create a registration page in the landing page builder
- Build email sequences in the email platform
- Connect checkout through a separate tool
- Set up integrations between all systems
- Hope nothing breaks
Systeme.io workflow:
- Create a webinar in Systeme.io
- Everything else is already connected
- Launch and it works
No integrations to configure. No webhooks to debug. No wondering why registrations aren’t syncing to your email list.
The Automation Advantage
Most standalone webinar platforms charge extra for automated (evergreen) webinars or limit how many you can run. Systeme.io includes unlimited automated webinars on the Webinar plan with no additional fees, regardless of how many attendees register.
Prerequisites: What You Need Before Starting
Before creating your first webinar, ensure you have these foundations in place.
Required Elements
1. Systeme.io Account on Webinar or Unlimited Plan
The free and Startup plans don’t include webinar functionality. You’ll need:
- Webinar Plan: £47/month (10,000 contacts, 50 funnels, 20 courses)
- Unlimited Plan: £97/month (unlimited everything)
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2. Webinar Content Prepared
You need to know:
- What you’re teaching/presenting
- What you’re selling at the end
- How long will your presentation run (45-90 minutes typical)
- Your presentation slides or screen share content
3. Product or Offer Created in Systeme.io
If selling something during the webinar, create your product first:
- Navigate to Products
- Create a product with pricing
- Set up the checkout page
This allows you to link directly from the webinar to purchase.
4. Basic Understanding of Your Audience
Know:
- Who are you targeting
- What problem does your webinar solve
- Why they should attend
- What objections might they have
Step 1: Creating Your First Webinar in Systeme.io
Let’s walk through the complete setup process.
Accessing the Webinar Feature
- Log in to your Systeme.io account
- Navigate to the left sidebar menu
- Click “Webinars”
- Click the “Create” button in the top right
You’ll see two options: Live Webinar or Automated Webinar
Live Webinar:
- You present in real-time
- Attendees join at the scheduled time
- Interactive with live chat
- Best for launches or testing content
Automated Webinar:
- Pre-recorded or simulated live
- Runs on schedule without you
- Appears live to attendees
- Best for ongoing sales automation
Recommendation for Beginners: Start with a Live Webinar to test your content and get real feedback. Once refined, convert it into an automated system for passive income.
Initial Webinar Configuration
After clicking “Create,” you’ll configure basic settings:
Webinar Title (Internal): This is what you see in your dashboard. Choose something descriptive:
- Example: “Course Launch Webinar – May 2025”
- Example: “Monthly Training – Client Acquisition”
Webinar Room Name (What Attendees See): This appears to attendees in the webinar room. Make it professional and benefit-focused:
- Example: “How to Land Your First 5 Clients in 30 Days”
- Example: “The £10K/Month Freelance Blueprint”
Webinar Language: Select the primary language of your presentation.
Timezone: Critical for live webinars. Choose your timezone so scheduled times display correctly to registrants.
Save Settings
Your webinar is created. Now let’s configure the important details.
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Step 2: Configuring Your Webinar Settings
Click into your newly created webinar to access detailed settings.
General Settings Tab
Webinar Type:
- Live: You present in real-time
- Automated: Pre-recorded or simulated live experience
For now, keep it as Live if you selected that initially.
Webinar Description: Write a compelling description of what attendees will learn. This appears on registration pages and emails.
Template:
In this training, you'll discover:
✓ How to [specific outcome 1]
✓ The exact system I used to [specific result]
✓ Why [common approach] doesn't work and what does
✓ Step-by-step walkthrough of [process or strategy]
Plus, I'll answer your questions live and share a special offer exclusively for attendees.
Webinar Duration: Set expected length. Common durations:
- 45 minutes: Quick training with an offer
- 60 minutes: Standard webinar format
- 90 minutes: In-depth training
- 120 minutes: Workshop-style training
Recommendation: 60 minutes is ideal for most business webinars. Enough time to deliver value and present an offer without losing the audience.
Schedule Settings (Live Webinars)
Date and Time: Choose when you’ll present live. Consider:
- Tuesday, Wednesday, and Thursday work best (avoid Mondays and Fridays)
- 11 am-2 pm or 7 pm-9 pm typically get the highest attendance
- Test different times to find what works for your audience
Registration Deadline: How long before the webinar starts will registration close?
- 1 hour before: Gives you time to prepare
- 30 minutes before: Maximises registrations
- At webinar start: Keeps registration open longest
Recommendation: 30 minutes before the webinar starts
Replay Availability: Will you offer a replay after the live webinar?
- Yes: Enables those who miss it to watch (increases conversions)
- No: Creates urgency (higher live attendance)
Recommendation: Offer a 24-48 hour replay to maximise conversions without eliminating live urgency.
Webinar Room Settings
Enable Chat: Allow attendees to send messages during the webinar?
- Yes: Creates engagement and community
- No: Eliminates distractions
Recommendation: Enable chat for live webinars. Engagement increases conversions.
Enable Q&A: Allow attendees to submit questions?
- Yes: Addresses objections and builds trust
- No: Maintains complete presentation control
Recommendation: Enable Q&A. Answering questions closes sales.
Enable Polls: Can you run polls during the webinar?
- Yes: Increases engagement
- No: Keeps presentation streamlined
Recommendation: Enable if you plan to use polls. They’re optional but valuable for engagement.
Call-to-Action Button: This button appears in the webinar room during the presentation.
Button Text: “Get Started Now” / “Claim Your Spot” / “Join Today”
Button URL: Link to your product checkout page (the product you created in prerequisites)
When to Show Button:
- From start: Button visible entire webinar
- At a specific time: Button appears at the moment you choose (e.g., minute 45 when you present the offer)
Recommendation: Set the button to appear when you start discussing your offer. This aligns the visual CTA with your verbal pitch.
Step 3: Creating Your Registration Page
Your registration page captures interested people and converts them into registered attendees.
Accessing Registration Page Builder
Within your webinar settings:
- Click the “Registration Page” tab
- Choose to use Systeme.io’s page builder or an external page
Recommendation: Use Systeme.io’s built-in page builder. It’s already integrated and requires zero technical setup.
Registration Page Elements
Headline: Your headline must instantly communicate the value and transformation attendees will receive.
Weak Headline: “Join My Webinar About Marketing”
Strong Headline: “Free Training: How to Land Your First 5 High-Paying Clients in 30 Days (Even If You’re Starting from Zero)”
Formula: [Format] + [Specific Outcome] + [Timeframe] + [Address Main Objection]
Subheadline: Expand on the promise or add credibility.
Example: “The exact step-by-step system that helped 847 freelancers land their first clients (and how you can copy it starting today)”
What They’ll Learn (Bullet Points): List 3-5 specific takeaways. Be concrete, not vague.
Vague:
- Marketing strategies that work
- How to get clients
- Business growth tips
Concrete:
- The “cold outreach template” that generated 23 client responses in 7 days
- Where to find clients actively hiring right now (most people look in the wrong places)
- The pricing mistake that costs freelancers £20,000+ annually and how to avoid it
Social Proof: Add testimonials, the number of past attendees or the results others achieved.
Examples:
- “Join 2,400+ entrepreneurs who’ve attended this training”
- [Include 2-3 testimonials from previous attendees]
- “Our students have landed over £2.4M in client contracts”
Date and Time Display: Systeme.io automatically shows when the webinar runs based on attendees’ time zones.
Registration Form: Keep it simple. Required fields:
- First Name
- Email Address
Optional fields:
- Phone number (if you’ll send SMS reminders)
Recommendation: Stick with name and email only. Each additional field reduces registrations by 10-25%.
Call-to-Action Button: Make it action-oriented and benefit-focused.
Weak CTAs:
- Submit
- Register
- Sign Up
Strong CTAs:
- Save My Spot
- Yes! I Want to Learn This
- Reserve My Free Seat Now
Privacy and Disclosure: Add a brief statement about email usage: “Your information is safe. We’ll send webinar access details and occasional valuable updates. Unsubscribe anytime.”
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Registration Page Design Tips
Use Contrasting Colours: The CTA button should stand out visually. If the page is primarily blue, use orange or green for the button.
Add Urgency Elements:
- Countdown to webinar start
- “Only X spots remaining” (if truly limited)
- “Limited replay availability”
Include Your Photo: People buy from people. Show your face to build trust.
Keep It Focused: Remove navigation menus and links that might distract from registration.
Step 4: Setting Up Email Automation Sequences
Email reminders are critical. They dramatically increase attendance rates.
Accessing Email Automation
Within your webinar:
- Click the “Emails” tab
- You’ll see pre-configured email templates
- Customise each email
The Essential Email Sequence
Email 1: Immediate Confirmation (Send Instantly)
Subject: “You’re Registered! Here’s Your Access Link”
Content Template:
Hi [First Name],
You're officially registered for [Webinar Name]!
Here are your details:
📅 Date: [Date]
🕐 Time: [Time] (your local time)
🔗 Join here: [Webinar Room Link]
Add this to your calendar so you don't miss it: [Calendar Link]
What you'll discover:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
I'll see you there!
[Your Name]
P.S. The webinar starts exactly on time, so log in a few minutes early to grab your spot.
Email 2: Reminder 24 Hours Before
Subject: “Tomorrow: [Webinar Name] at [Time]”
Content: Remind them of the webinar, share why it’s valuable and build anticipation.
Email 3: Reminder 1 Hour Before
Subject: “[First Name], starting in 1 hour!”
Content: Short and direct. Include the join link prominently.
Email 4: “Starting Now” Reminder
Subject: “We’re live! Join us now”
Content: Brief email with immediate join link. Many people check their email right before events.
Email 5: Replay Email (Send After Webinar)
Subject: “You missed it! Here’s your 24-hour replay”
Content: For those who didn’t attend. Offer limited-time replay access.
Customising Email Templates
Personalisation: Use merge tags for personalisation:
- [First Name]
- [Webinar Name]
- [Webinar Date]
- [Webinar Time]
- [Join Link]
Tone: Keep emails conversational and friendly. Write like you’re emailing a friend, not broadcasting to thousands.
Mobile Optimisation: Most emails are read on mobile. Keep paragraphs short (2-3 sentences) and use plenty of white space.
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Step 5: Configuring Webinar Presentation Settings
Now let’s set up the actual webinar room where you’ll present.
Presentation Mode
Screen Share: Share your entire screen or specific application window. Best for:
- PowerPoint or Keynote presentations
- Software demonstrations
- Website walkthroughs
- Document reviews
Camera Only: Show only your webcam feed. Best for:
- Personal story-driven presentations
- Intimate workshops
- Q&A sessions
Camera + Screen Share: Show both your face and screen content simultaneously.
Recommendation: Camera + Screen Share creates the most engaging experience. Attendees see your slides while also seeing you present, building a personal connection.
Technical Quality Settings
Video Quality:
- HD (1080p): Best quality, requires good internet
- Standard (720p): Good balance of quality and reliability
- Low (480p): Most reliable, acceptable quality
Recommendation: Start with Standard (720p). Upgrade to HD only if your internet is consistently fast and stable.
Audio Setup:
- Use an external microphone if possible (even budget USB mics dramatically improve audio)
- Test audio levels before going live
- Reduce background noise
- Use headphones to prevent echo
Poor audio is the #1 complaint in webinar feedback. Invest in a decent audio setup.
Presentation Slides Best Practices
Slide Design:
- Large, readable fonts (minimum 24pt)
- High contrast (dark text on light background or vice versa)
- Minimal text per slide (audience should listen to you, not read slides)
- Visual elements to support points
Slide Count: For 60-minute webinar: 20-40 slides typically
- Too few: Boring, static presentation
- Too many: Rushed, overwhelming
Content Flow:
- Introduction (who you are, what you’ll cover)
- The problem (paint the picture they’re experiencing)
- Your story/credibility (why you can help)
- The solution/training content (deliver value)
- The offer (how they can go deeper)
- Q&A (address objections)
- Close (final CTA)
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Step 6: Creating Automated Evergreen Webinars
Once you’ve run your webinar live and refined the content, automate it for passive income.
Converting Live to Automated
Step 1: Record Your Live Webinar
During your live presentation:
- Use OBS Studio (free), Zoom or Loom to record
- Record your entire screen, including slides andthe camera
- Capture your audio clearly
- Save as a high-quality video file (MP4 format)
Step 2: Edit Recording (Optional)
Basic editing to consider:
- Remove long pauses or technical difficulties
- Add intro/outro screens
- Insert graphics or text overlays
- Trim any problematic sections
Tools: iMovie (Mac), OpenShot (free), Camtasia (paid)
Step 3: Upload to Systeme.io
In your webinar settings:
- Change webinar type from “Live” to “Automated”
- Upload your recorded video
- Video processes (may take 30-60 minutes depending on length)
Step 4: Configure Automated Schedule
Scheduling Options:
Fixed Schedule: Webinar runs at specific times (e.g., Tuesday 2 pm, Thursday 7 pm)
- Attendees see upcoming scheduled times
- Choose a time slot that works for them
- Creates some urgency (next available session)
Just-in-Time: Webinar starts X minutes after registration
- Attendee registers and immediately joins
- Webinar “starts” 5-15 minutes after they register
- Maximum immediacy, minimum waiting
Recommendation: Just-in-time for maximum conversions. Set to start 10 minutes after registration. This gives attendees time to get settled whilst creating immediate engagement.
Simulating Live Experience
Settings to Enable:
Disable Video Seeking: Prevent attendees from skipping ahead. Creates an authentic “live” experience.
Show Chat Messages (Pre-Written): Add simulated chat messages that appear at specific timestamps during the presentation.
Example:
- Minute 5: “This is exactly what I needed to hear!”
- Minute 23: “Can you explain that pricing strategy again?”
- Minute 45: “Just signed up! Can’t wait to implement this.”
Purpose: Creates social proof and engagement cues that improve conversions.
Show Attendee Count: Display number of “people watching” (randomised, realistic numbers)
Purpose: Social proof. People are more likely to buy when they see others participating.
Ethical Consideration: Some marketers question the authenticity of simulated live elements. My perspective: If your content delivers genuine value and your offer truly helps people, these elements simply recreate the beneficial social dynamics of live webinars. Don’t fake elements that don’t exist (like making false scarcity claims), but simulating a live atmosphere is standard practice.
Discover why Systeme.io is the all-in-one platform that actually delivers results without the premium price tag.
Step 7: Setting Up Webinar Funnel Integration
Your webinar should integrate with your broader sales funnel.
Linking Webinar to Product Offer
During Webinar Presentation:
At the point where you present your offer:
- The CTA button you configured earlier becomes visible
- You verbally tell attendees to “click the button below to get started”
- Button links directly to your product checkout page in Systeme.io
On Checkout Page:
Special Webinar Offer: Create urgency with limited-time pricing:
- “Webinar attendee special: £97 instead of regular £297”
- “Available only during this webinar and 30 minutes after”
- “Use code WEBINAR50 for 50% off”
Countdown Timer: Add a countdown showing the offer expires in 30-60 minutes after the webinar ends.
Implementation: Systeme.io’s countdown timer element on the checkout page starts counting when the page loads.
Post-Webinar Automation
For Attendees Who Purchased:
- Thank you email
- Product delivery email
- Onboarding sequence
For Attendees Who Didn’t Purchase:
- Thank you for attending
- Replay link (limited time)
- Remind them of the offer (expires soon)
- Follow-up sequence over the next 3-7 days
- Final email: offer expiring
- Transition to regular email list
For Registrants Who Didn’t Attend:
- “You missed it!” email with replay
- Highlight key points from the webinar
- Offer still available
- Encourage replay viewing
Setting Up Automation:
In Systeme.io:
- Go to the “Automation” section
- Create rules based on webinar behaviour:
- Tag applied: “Webinar Attendee”
- Tag applied: “Webinar Purchase”
- Tag applied: “Webinar No-Show”
- Each tag triggers a different email sequence
Step 8: Testing Your Complete Webinar Funnel
Before launching to the real audience, test everything.
Testing Checklist
Registration Flow Test:
- [ ] Register using test email address
- [ ] Verify confirmation email arrives immediately
- [ ] Check all links in the email work
- [ ] Confirm calendar invite includes correct details
- [ ] Test “add to calendar” functionality
Email Sequence Test:
- [ ] Manually trigger each reminder email
- [ ] Verify personalisation merge tags populate correctly
- [ ] Check all links lead to the webinar room
- [ ] Confirm emails display properly on mobile
Webinar Room Test:
- [ ] Join the webinar room as an attendee
- [ ] Verify video/audio plays correctly
- [ ] Test chat functionality
- [ ] Test CTA button appears at the correct time
- [ ] Verify button links to checkout correctly
- [ ] Check mobile viewing experience
Checkout Process Test:
- [ ] Click the CTA button from the webinar
- [ ] Complete test purchase
- [ ] Verify payment processes
- [ ] Confirm product delivery email sends
- [ ] Test accessing delivered product
Post-Purchase Automation Test:
- [ ] Verify thank you email arrives
- [ ] Check product access works
- [ ] Confirm onboarding sequence begins
Fix Issues Before Launch: Any broken element frustrates attendees and kills conversions. Test thoroughly.
Step 9: Promoting Your Webinar
You’ve built the funnel. Now drive traffic to it.
Organic Promotion Strategies
Email Your List: If you have existing email subscribers:
- Announce webinar 7-10 days before
- Send 2-3 reminder emails
- Include compelling reasons to attend
- Make registration easy (one-click link)
Social Media Posts:
- Create eye-catching graphics with webinar details
- Post to Instagram, Facebook, LinkedIn, Twitter
- Share multiple times with different angles
- Use stories and video to build interest
Content Marketing:
- Write a blog post related to the webinar topic
- Include CTA to register throughout the article
- Share the article across social media
- Link to relevant forum discussions or communities
Partner Promotion:
- Identify people in your target audience
- Offer to do a webinar for their community
- They promote to their list, and you deliver value
- Build your list whilst helping theirs
Paid Promotion Strategies
Facebook/Instagram Ads:
- Target specific demographics and interests
- Use a video ad showing a brief webinar preview
- Drive traffic directly to the registration page
- Budget: £5-20/day testing, scale what converts
Google Ads:
- Target searches related to your topic
- “How to [problem your webinar solves]”
- Drive traffic to the registration page
- Budget: £10-30/day
YouTube Ads:
- Short video ad highlighting value
- Target relevant channels and videos
- Can be highly effective for webinars
ROI Calculation: If the webinar converts 20% of attendees at £200 average order value:
- 100 registrants = 40 attendees (40% show rate typical)
- 40 attendees × 20% = 8 sales
- 8 sales × £200 = £1,600 revenue
If you spent £500 on ads to get 100 registrants: £1,100 profit
Discover why Systeme.io is the all-in-one platform that actually delivers results without the premium price tag.
Common Mistakes to Avoid
Learn from others’ errors to accelerate your success.
Mistake 1: Weak Registration Page
Problem: Generic headlines, vague benefits and lack of urgency result in low conversion rates.
Solution: Create specific, benefit-focused headlines that clearly communicate transformation. Add social proof and urgency elements.
Mistake 2: Inadequate Email Reminders
Problem: Sending only one confirmation email results in 20-30% attendance. Without reminders, people forget.
Solution: Send reminder emails at 24 hours, 1 hour and “starting now” to maximise attendance.
Mistake 3: Starting Late
Problem: Starting 5-10 minutes late frustrates early arrivers and teaches attendees to join late.
Solution: Start exactly on time. Respect attendees’ time and train them that you’re punctual.
Mistake 4: Too Much Content, No Offer
Problem: Delivering 90 minutes of content with no clear offer results in happy attendees but zero sales.
Solution: Follow proven structure: 60-70% content delivery, 20-30% offer presentation, 10% Q&A. You’re there to serve AND sell.
Mistake 5: Weak or Confusing Offer
Problem: Unclear offer, too many options or lack of urgency results in low conversion despite great content.
Solution: Present ONE clear offer with specific pricing, clear benefits and time-limited urgency.
Mistake 6: No Follow-Up Sequence
Problem: Once the webinar ends, no further contact with non-buyers wastes the relationship built during the presentation.
Solution: Create a 5-7 day follow-up sequence for non-buyers nurturing toward purchase or into an ongoing email list.
Mistake 7: Poor Technical Quality
Problem: Bad audio, frozen video or technical difficulties undermine credibility and drive attendees away.
Solution: Test technology extensively. Have a backup internet connection. Use a quality microphone. Start 30 minutes early to troubleshoot.
Mistake 8: Reading Slides Word-for-Word
Problem: Reading slides bores attendees who can read faster than you speak.
Solution: Slides should support your presentation, not be your presentation. Talk naturally, use slides as visual aids.
Mistake 9: Ignoring Chat and Questions
Problem: Ignoring participant engagement makes the webinar feel like watching TV rather than an interactive experience.
Solution: Acknowledge chat messages, answer questions and create participation through polls or requests for feedback.
Mistake 10: Not Recording Live Webinars
Problem: Failing to record means you can’t offer replays, repurpose content or convert to an automated webinar.
Solution: Always record. It’s free, takes one click and multiplies content value.
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Advanced Webinar Optimisation Strategies
Once your basic webinar converts, these refinements multiply results.
Optimisation 1: Perfect Your Timing
Test different webinar lengths:
- 45 minutes: Quick hitters who get to offer fast
- 60 minutes: Standard, balanced approach
- 90 minutes: In-depth, higher-value feel
Track conversion rates by length and optimise.
Optimisation 2: Segment Your Audience
Create multiple webinar variations for different audience segments:
- Beginner version for newcomers
- Advanced version for experienced folks
- Industry-specific versions
Personalisation increases conversions 20-30%.
Optimisation 3: Add Scarcity Elements
Limited Spots: “Only 20 spots available at this price”
Limited Time: “Offer expires 30 minutes after webinar ends”
Limited Bonus: “First 10 buyers receive [exclusive bonus]”
Ethical Note: Only use real scarcity. False claims damage reputation and violate consumer protection laws.
Optimisation 4: Test Different Offers
A/B test variations:
- Different price points (£97 vs £197)
- Payment plans vs full payment
- Different bonus structures
- Different guarantee terms (30-day vs 60-day)
Track which converts the highest.
Optimisation 5: Improve Slides Visually
Before Optimisation: Text-heavy slides, boring templates, hard to read
After Optimisation: Visual slides, minimal text, professional design, easy to read from any device
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Optimisation 6: Script Your Presentation
Don’t wing it. Script key sections:
- Opening hook (first 2 minutes)
- Transition to offer (critical moment)
- Offer presentation (every word matters)
- Q&A responses to common objections
Practice until smooth and natural-sounding.
Optimisation 7: Use the Zeigarnik Effect
The Zeigarnik Effect: People remember incomplete tasks better than completed ones.
Application: Throughout the webinar, reference upcoming valuable content:
- “In a few minutes, I’ll show you the template I used to…”
- “Wait until you see the strategy I’m revealing at the 45-minute mark…”
- “The single biggest mistake people make (I’ll explain this shortly)…”
Keeps the audience engaged, waiting for promised content.
Optimisation 8: Track Everything
Metrics to Monitor:
Registration Page:
- Visitors to the registration page
- Conversion rate to registration
- Test: headline, bullet points, urgency elements
Email Sequence:
- Open rates for each email
- Click-through rates to the webinar
- Test: subject lines, send times
Webinar Attendance:
- Registration to attendance rate (target: 30-50%)
- Drop-off points (where people leave)
- Average watch time
Sales Conversion:
- Attendees to buyers (target: 15-30%)
- Revenue per attendee
- Test: offer presentation, pricing, guarantees
Use Data to Improve: Every webinar should get better based on previous performance data.
Discover why Systeme.io is the all-in-one platform that actually delivers results without the premium price tag.
Scaling Your Webinar Funnel
Once you have a converting webinar, scale it.
Scaling Strategy 1: Increase Traffic
Organic Traffic:
- SEO optimised blog posts
- YouTube videos
- Social media growth
- Podcast appearances
Paid Traffic:
- Facebook/Instagram ads
- Google ads
- YouTube ads
- Retargeting campaigns
Start Small: £10-20/day testing. Scale gradually as ROI proves positive.
Scaling Strategy 2: Run Multiple Automated Webinars
Create variations for different:
- Audiences (beginner vs advanced)
- Products (introductory vs premium)
- Seasons (relevant to time of year)
- Niches (if you serve multiple)
Systeme.io allows unlimited webinars on the Unlimited plan.
Scaling Strategy 3: Add Webinar to Existing Funnels
Integration Points:
- After lead magnet: “Want more? Join my free webinar”
- After blog post: “Deep dive in my training webinar”
- After email sequence: “Ready for the next level? Join the webinar”
- After low-ticket product: “Upgrade with webinar training”
Webinars can be an entry point or an upsell mechanism.
Scaling Strategy 4: Partner with Others
Collaboration Opportunities:
- Host a webinar for complementary businesses
- They promote to their audience
- You deliver value and make an offer
- Share revenue or pay commission
Accelerates list growth dramatically.
Scaling Strategy 5: Create Webinar Series
Instead of a standalone webinar, create a multi-part series:
- Week 1: Problem identification
- Week 2: Solution framework
- Week 3: Implementation training
- Week 4: Offer presentation
The series builds a deeper relationship and higher conversions.
For a complete understanding of why Systeme.io has become the platform of choice for entrepreneurs at every stage, including those scaling sophisticated webinar funnels, explore the full picture at Systeme.io: the all-in-one platform that actually delivers.
Troubleshooting Common Technical Issues
When things go wrong, here’s how to fix them.
Issue 1: Attendees Can’t Access Webinar Room
Possible Causes:
- Wrong link sent in emails
- Webinar not published/activated
- Browser compatibility issues
Solutions:
- Verify the correct webinar link in all emails
- Check webinar status (must be active)
- Test in multiple browsers (Chrome works best)
- Provide troubleshooting instructions in the confirmation email
Issue 2: Video Not Playing in Automated Webinar
Possible Causes:
- Video still processing
- Incompatible video format
- File too large
Solutions:
- Wait for processing to complete (30-60 minutes)
- Convert video to MP4 format
- Compress video if over 2GB
- Test playback before launching
Issue 3: Email Reminders Not Sending
Possible Causes:
- Automation not activated
- Email triggers are not configured
- Contacts not properly tagged
Solutions:
- Verify automation rules are active
- Check trigger conditions match webinar registration
- Manually test the email sequence with test registration
Discover why Systeme.io is the all-in-one platform that actually delivers results without the premium price tag.
Issue 4: CTA Button Not Appearing
Possible Causes:
- Button not configured in settings
- Time trigger not set correctly
- The checkout page link is broken
Solutions:
- Configure the button in webinar settings
- Set an appropriate time trigger or “from start”
- Verify the checkout page link works
Issue 5: Low Registration Rates
Possible Causes:
- Weak registration page copy
- Unclear value proposition
- Poor traffic quality
- Form too complex
Solutions:
- Rewrite the headline, focusing on the specific outcome
- Add testimonials and social proof
- Test traffic sources
- Reduce form fields to name and email only
Issue 6: Low Attendance Rates
Typical: 30-50% of registrants actually attend
If Below 30%:
- Increase reminder emails
- Add SMS reminders if you collected phone numbers
- Send “starting now” email exactly when the webinar begins
- Create more urgency in registration (limited spots)
Issue 7: Low Conversion Rates
Target: 15-30% of attendees should purchase
If Below 15%:
- Strengthen your offer
- Add payment plans to reduce resistance
- Include more social proof during the pitch
- Address objections more thoroughly
- Add a stronger guarantee
- Create more urgency (time or quantity limited)
Your Webinar Success Starts Now
Mastering how to set up Systeme.io Webinars properly positions you to leverage one of the most powerful sales mechanisms available to online businesses. Webinars combine education with selling in a format that builds trust whilst demonstrating value, resulting in conversion rates that dwarf traditional sales pages or email sequences. The technical barriers that once made webinars accessible only to established businesses with substantial budgets have been eliminated by platforms like Systeme.io that include complete webinar functionality at affordable prices, whilst maintaining simplicity that doesn’t require technical expertise or dedicated IT support.
The step-by-step process outlined in this guide removes any remaining complexity. You now know exactly how to create your webinar, configure settings that actually matter, build registration pages that convert cold traffic into excited registrants, set up email automation that maximises attendance, present effectively during live webinars, convert those live presentations into automated evergreen funnels and scale your webinar system into a consistent revenue generator that works around the clock regardless of whether you’re actively presenting or not.
Your success with webinars will be determined not by technical setup but by the value you deliver during presentations and the strength of your offer at the end. The mechanics we’ve covered in this guide get you to the starting line. Your content, your teaching ability and your genuine desire to help people solve real problems will determine whether you cross the finish line into profitable, sustainable webinar funnels that fund your lifestyle and business goals.
Start with a single live webinar. Test your content. Refine based on feedback and conversion data. Then automate it and scale it through increased traffic whilst you create your next webinar on a different topic or for a different product. This systematic approach builds a portfolio of automated webinars that compound over time, each one bringing new leads and sales whilst you sleep. That’s the power of webinar marketing done correctly, and Systeme.io has made it more accessible than ever before.
For those building complete online businesses and wanting to understand how webinar funnels integrate with broader strategies, including content marketing, email nurturing, product creation and scaling, the comprehensive roadmap at how to make money from home online provides the strategic foundation that ensures your webinars serve your business rather than becoming isolated tactics disconnected from your larger vision. Your webinars should be one profitable component of a complete system that builds wealth and freedom on your terms.